Air travelers get 20 minutes' free Web Access in exchange for watching a 30-second video ad. Read More...
View articleEric Schmidt steps down from Apple's board; Expedia.com taps The Martin Agency; Euro RSCG 4D gets managing director. Read More...
View articleOkay, I'm in double trouble on Twitter. Someone or something is posing as me on Twitter - not once, but twice. My image and bio can be found on at lea...
View articleHow might the Microsoft/Yahoo search ad pact affect Yahoo's newspaper partners? It's a question I asked aloud Wednesday morning when the deal was offi...
View articleAs its digital presence evolves, nonprofit media organization is taking special care with sponsorships of new platforms. Read More...
View articleInformal poll suggests Yahoo move brings no guaranteed cha-ching for Bing. Read More...
View articleReach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...
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View articleIf this week's monster search deal comes under government scrutiny, the earlier words of Google and Microsoft could come back to haunt them. Read More...
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View articlePereira & O'Dell hires Joel Kaplan from CP+B; Ripple6 works with Post Grape-Nuts, Unilever and others. Read More...
View articleYahoo just released the above photo, in which Ballmer wields a huge purple pen to sign today's landmark 10-year search deal Read More...
View articleMicrosoft will provide search technology on Yahoo sites for the next 10 years. Read More...
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View articleMethodology determines which ads ultimately work best -- not to make users click, but to persuade them to buy. Read More...
View articleSMS ads for Paramount Pictures flick raised brand awareness of the film. Read More...
View articleYouTube and NBC are among new distribution partners; FreeWheel handles ad management. Read More...
View articleWhat ClickZ's editors are reading: Google Sells Its AOL Stake Back to Time Warner (WSJ) The $283 million transaction was processed earlier this month,...
View articleConventional wisdom says the imminent deal between Microsoft and Yahoo will be structured as a search syndication partnership Read More...
View articleDeal won't necessarily lead to greater adoption of Google TV by the firm's search advertisers, but it does promise to evolve TV ad testing. Read More...
View articleEntertainment sites may be weathering the storm better than other publishers. Read More...
View articleECI Healthcare names Robin Raff director of strategy; Local.com hires a CTO. Read More...
View articleWhat ClickZ's editors are reading: Internet GRP Notion Gains Momentum (comScore) IAC, Ben Silverman Partner on Multi-Platform Programming Startup Auss...
View articleIn the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Read More...
View articleTaubman Centers brings back YearbookYourself.com after it made a splash last summer. Read More...
View articleA blogger who specializes in on social media and search engine marketing strategies offers these tips to online marketers who want to avoid getting la...
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