Hunt Marketing Group , a Seattle-baseddirect marketing firm, has launched The Direct Line, a free online newsletterfor marketers that gives informatio...
View articleBarnesandnoble.com launched a new TVadvertising campaign with a series of 30-second television commercialsstarring authors Scott Adams, Tom Clancy, St...
View articleINITIO Inc. said it signed contracts to display thecompany's Deerskin Catalog site on AOL, Excite,Netscape, GeoCities, iMall, Motley Fool, Infoseek, A...
View articleAvenue A Media in Seattle named former AT&TWireless executive Neve Savage as vice president of client results. Read More...
View articleThe World Chambers Network in Parislaunched e-Club, an interactive online marketing service designed to providechamber members with targeted, global m...
View articleFergus O'Daly, who developed Poppe Tyson into a noted interactive agency,spearheaded Bozell's investment in Doubleclick and led CKS' East Coastoperati...
View articleA new survey shows that most consumers do not question the editorial integrityof online news providers that engage in commerce initiatives. Read More...
View articleAd sales and marketing company Real Media Inc. launched an advertisingcampaign to promote Real Media's network of more than 550 locally brandednewspap...
View articleCalling itself "the country's first Internet franchise," Americorp Marketing Inc. (AMI) said it plans to launch a site for realestate and community bu...
View articleAT&T and iVillage plan to launch a nationaladvertising campaign for their new partnership to develop the first nationalInternet access service tailore...
View articleDoubleClick Inc. saidit filed with the Securities and Exchange Commission to sell 2.5 millionshares of stock to the public. Read More...
View articleCalvin Klein Cosmetics Co. launched a new advertising campaign for its cK onefragrance that includes a global e-mail component. Read More...
View articleOffice supply retail chain Staples Inc., which just launched Staples.com to attract more small businesscustomers, signed an advertising and marketing ...
View articleBondsmith Inc. launchedthe Bannermatic Ad Exchange service. Read More...
View articleAd software company NetGravity saidit is expanding its presence in the Asia Pacific market with more than 25 newcustomers and a new office in Hong Kon...
View articleOnline apartment guide and relocation service Apartments.com in Chicago signed anadvertising and distribution agreement with Yahoo! Inc. to become the...
View articleArbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...
View articleSportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...
View articlePARADIGM Interactive was named online agency of record by Service Merchandise. Read More...
View articleMultex and i33 communications , Multex'sonline advertisingagency, have partnered with Quote.com to customize banner ads for individualinvestors visiti...
View articleSportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...
View articleArbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...
View articleAberdeen Group issued a newreport projecting that Internet advertising spending will reach $5.1 billionby the year 2000. Read More...
View articleWeb advertising management solution company AdKnowledge named Kimberly A. Finder as director of finance. Read More...
View articleSimultaneous use of PCs and television is on the rise, according to Media Metrix , which said that nearlyhalf of all Windows PC households (47 percent...
View articleSmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed anexclusive online advertising representation partnership for SmartMoney.com wit...
View articleExcite launched asweepstakes promotion for its Holiday Shoppe e-commerce area designed forgift-givers. Read More...
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