AHN.com Selects NetGravity for Ad Serving, Targeting
Media

AHN.com Selects NetGravity for Ad Serving, Targeting

28y Team ClickZ

AHN.com Selects NetGravity for Ad Serving, Targeti...

NetGravity said thatAmerica's Health Network selected its AdServer to manage, serve andreport on highly targeted ads on its Web site, AHN.com . Read M...

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Ford Updates Its Promotional Site
Media

Ford Updates Its Promotional Site

28y Team ClickZ

Ford Updates Its Promotional Site

Ford Division in Detroit has launched an updated automotive Web site offeringconsumers an inside-out view of the division's 1999 cars and trucks. Read...

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eBay Launches National Advertising Campaign
Media

eBay Launches National Advertising Campaign

28y Team ClickZ

eBay Launches National Advertising Campaign

eBay , a person-to-person onlinetrading community, is launching its first national print and broadcastadvertising campaign to increase awareness and g...

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InterVU Forms New Ad Partnerships, Will Focus on Its Network
Media

InterVU Forms New Ad Partnerships, Will Focus on Its Network

28y Team ClickZ

InterVU Forms New Ad Partnerships, Will Focus on I...

Condon, who joins the company from DirecTV and has extensive experience in theadvertising industry. Read More...

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Excite Adds Ad Sales Execs, Opens Detroit Office
Media

Excite Adds Ad Sales Execs, Opens Detroit Office

28y Team ClickZ

Excite Adds Ad Sales Execs, Opens Detroit Office

Excite Inc. in Redwood City, CA added twosenior advertising sales executives and opened a Detroit office. Read More...

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Adauction.com Adds More Four Sites
Media

Adauction.com Adds More Four Sites

28y Team ClickZ

Adauction.com Adds More Four Sites

San Francisco-based Adauction.com said it now offers more than 100 branded Web publishers, with the additionof four sites that will providead inventor...

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HomeSeekers.com Signs with 24/7 Media
Media

HomeSeekers.com Signs with 24/7 Media

28y Team ClickZ

HomeSeekers.com Signs with 24/7 Media

HomeSeekers.com Inc., a provider of online residential real estate listinginformation for home buyers, real estate agents, mortgage and title insuranc...

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ElectricVillage Changes Name to OnRadio
Media

ElectricVillage Changes Name to OnRadio

28y Team ClickZ

ElectricVillage Changes Name to OnRadio

ElectricVillage in Santa Cruz, CA, an integrated online network for the radioindustry, said it changed its name to OnRadio , to better reflect the com...

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Cliff Freeman and Partners Named AOR for Cyberian Outpost
Media

Cliff Freeman and Partners Named AOR for Cyberian Outpost

28y Team ClickZ

Cliff Freeman and Partners Named AOR for Cyberian ...

Cliff Freeman and Partners in New York City was named agency-of-recordfor Cyberian Outpost , theInternet-only retailer of computer hardware, software ...

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Big Bang Claims 26.8% Average Clickthrough Rate in Test
Media

Big Bang Claims 26.8% Average Clickthrough Rate in Test

28y Team ClickZ

Big Bang Claims 26.8% Average Clickthrough Rate in...

Big BangMedia , which bills itself as "the next-generation Internet advertisingnetwork," said it has concluded its testphase "with an astoundingclickt...

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Quantum Leap Launches TV Campaign For MSNBC.Com
Media

Quantum Leap Launches TV Campaign For MSNBC.Com

28y Team ClickZ

Quantum Leap Launches TV Campaign For MSNBC.Com

Quantum Leap Communications launched three newtelevision spots forMSNBC.com and said it has signed its second consecutive contract as agency ofrecord ...

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Yahoo! Acquires Yoyodyne in $30M Stock Deal
Media

Yahoo! Acquires Yoyodyne in $30M Stock Deal

28y Team ClickZ

Yahoo! Acquires Yoyodyne in $30M Stock Deal

Santa Clara, CA-based Yahoo! Inc. saidit signed a definitiveagreement to acquire Yoyodyne Entertainment Inc. in a dealthat Bloomberg News valued at $2...

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Media Metrix Merges With RelevantKnowledge
Media

Media Metrix Merges With RelevantKnowledge

28y Team ClickZ

Media Metrix Merges With RelevantKnowledge

Internet audience measurement firms Media Metrix and RelevantKnowledgemerged Monday. Read More...

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More Ads = More Unique Users, NetRatings Finds
Media

More Ads = More Unique Users, NetRatings Finds

28y Team ClickZ

More Ads = More Unique Users, NetRatings Finds

Does Internet advertising work? Yes, when it comes togrowing a uniqueaudience of users, according to NetRatings. Read More...

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Best Prospects? Local Site Users, Study Says
Media

Best Prospects? Local Site Users, Study Says

28y Team ClickZ

Best Prospects? Local Site Users, Study Says

Internet users who access the Web through local news sites are not only ahighly desirable audience for advertisers, they are proven online buyers,acco...

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Engage Integrates Profiling Technology With Microsoft Site Server 3.0
Media

Engage Integrates Profiling Technology With Microsoft Site Server 3.0

28y Team ClickZ

Engage Integrates Profiling Technology With Micros...

Engage Technologies said itwill integrate its Precision Profiling technology into Microsoft Site Server3.0. Read More...

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ValueClick Network Supports Audio Banners
Media

ValueClick Network Supports Audio Banners

28y Team ClickZ

ValueClick Network Supports Audio Banners

Cost-per-click ad network ValueClick said itnow accepts audio banners across the entire network of more than 7,000 Websites. Read More...

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Major Industries Show 92% Increase in 1Q Ad Spending
Media

Major Industries Show 92% Increase in 1Q Ad Spending

28y Team ClickZ

Major Industries Show 92% Increase in 1Q Ad Spendi...

Good news: a new report shows that Internetadvertising continued its sharp upward trend in the first quarter of 1998 withthe top 25 industries increas...

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@d:tech.NewYork Conference Coming Up
Media

@d:tech.NewYork Conference Coming Up

28y Team ClickZ

@d:tech.NewYork Conference Coming Up

The upcoming @d:tech.NewYork conference will feature a progress report ondeveloping online advertising industry standards (measurement, consumeraccept...

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Autobytel.com Joins DoubleClick Network
Media

Autobytel.com Joins DoubleClick Network

28y Team ClickZ

Autobytel.com Joins DoubleClick Network

DoubleClick Inc. saidthat auto sales operation Autobytel.com inc. is joiningDoubleClick's adnetwork. Read More...

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Thomson Interactive Gains European Distributor
Media

Thomson Interactive Gains European Distributor

28y Team ClickZ

Thomson Interactive Gains European Distributor

Thomson Interactive Media (TIM)in Stamford, CT said that Press Computer Systems LTD (PCS), a supplier of pre-press systems for the publishing industry...

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Is Ad Targeting All It's Cracked Up to Be?
Media

Is Ad Targeting All It's Cracked Up to Be?

28y Team ClickZ

Is Ad Targeting All It's Cracked Up to Be?

Ad targeting is all the rage these days and JaySchwedelson, founder ofWebConnect, has an interesting take on the subject in an article in ClickZ. Read...

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Advertising Age Launches PC-based Service
Media

Advertising Age Launches PC-based Service

28y Team ClickZ

Advertising Age Launches PC-based Service

Advertising Age will launch a newPC-based newsservice called The Ad Age Edge that delivers television-quality, full screen video of TV commercials, pr...

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NetCreations, LinkExchange Team in E-mail Lists
Media

NetCreations, LinkExchange Team in E-mail Lists

28y Team ClickZ

NetCreations, LinkExchange Team in E-mail Lists

Opt-in e-mail marketing company NetCreations Inc. ispartnering with LinkExchange to make NetCreations'database of 1.5 million Internet users available...

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Ericsson Launches Network-Based Ad Targeting
Media

Ericsson Launches Network-Based Ad Targeting

28y Team ClickZ

Ericsson Launches Network-Based Ad Targeting

Ericsson, a supplier of intelligent networksystems, launched "Internet Advertiser," calling it "the industry's firstintelligent network application th...

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Revnet Debuts Outsourcing Service
Media

Revnet Debuts Outsourcing Service

28y Team ClickZ

Revnet Debuts Outsourcing Service

Revnet Systems Inc. , an e-mail listmanagement products and services firm,launched of Revnet Express, an outsourcing service that provides electronicm...

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Marketwave Offers Streaming Measurement Tool
Media

Marketwave Offers Streaming Measurement Tool

28y Team ClickZ

Marketwave Offers Streaming Measurement Tool

Marketwave Corp. , a provider of Webmining and real-time site analysis solutions, delivered the "Streaming MediaPlug-In" for its Hit List line of site...

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