Determined not to revisit a threatened government antitrust suit, Google's public affairs staffers and lobbyists are spreading its message up and down...
View articleSells new homepage placement to McDonald's and heralds more everyman brands -- like Sprint -- in coming weeks. Read More...
View articleMove brings together 100 music Web sites and online audio streams plus a music-recommendation service for national and local sales teams to sell. Read...
View articleJames Brown named creative director at Pereira & O'Dell; Nationwide selects McKinney as its agency of record; MarketShare hires Yahoo's Markman. Read ...
View articleWhat are the best metrics to gauge social media campaign results? It's been a subject of debate in recent years Read More...
View articleForrester remains bullish on all categories of digital ad spending in the long range Read More...
View articleCraigslist Erotic Services Ads on the Ropes. Less than two weeks after Connecticut Attorney General Richard Blumenthal called on the site to ban photo...
View articleMobile ad spending is expected to slow but emerge with more speed as usage of applications continues. Read More...
View articleCombined reach is an estimated 35 million uniques, but this is hardly the yacht-and-caviar set. Read More...
View articlePreliminary figures for Q1 2009 suggest display ad spending dropped year over year. Read More...
View articleTBWAChiatDay promotes and hires key digital execs; Tumri hires former Platform-A SVP, IQ Interactive launches Atlanta Journal-Constitution campaign. R...
View articlePreferred portal arrangement with BAT will bring lesser known athletes to Microsoft-trafficked ads. Read More...
View articleYahoo adds demographic metrics and makes suite available to any advertiser with an account manager. Read More...
View articleSo, now the Twitterzens have search at their fingertips Read More...
View articleThe Financial Times is launching an ad campaign poking fun at search engines, and the hit and miss nature of their results Read More...
View articleYellow Pages and newspaper companies take back some of the market share they've lost to Internet-only ad sellers in recent years. Read More...
View articleAlong with big media brands, representatives of digital agencies met recently as part of the IAB's new Re-Imagining Interactive Advertising Task Force...
View articleCampaign uses Twitter's popular "retweet" protocol to spur engagement with a new reality show. Read More...
View articleJeff Levick joins AOL as head of global advertising and strategy; Starcom promotes Twohig; Rockett gets cruise client. Read More...
View articleAfter taking over Yahoo's political ad sales during the '08 campaign season, Diane Rinaldo has since moved on to run ad sales for Talking Points Memo ...
View articleThought display ad prices had hit bottom? Think again, says Dave Morgan Read More...
View articleContent and equity deal will bring new premium content to upwardly mobile Hulu. Read More...
View articleGreg Coleman out, Googler Jeff Levick in as top dog at AOL sales unit. Read More...
View articleProgrammers and sci-fi enthusiasts are the intended targets for a viral endeavor. Read More...
View articleThe restaurant guide was already sharing content and advertisers with IAC sites as a member of the Citysearch Partner Network. Read More...
View articleGary Stein goes to Isobar; PointRoll brings in three senior execs. Read More...
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