Mobile In-Game Ad Network Secures New Funding
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Mobile In-Game Ad Network Secures New Funding

17y Enid Burns

Mobile In-Game Ad Network Secures New Funding

Greystripe aims to bring mobile advertising closer to the Web and has $5.5 million in funding to continue working toward that goal. Read More...

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Execs & Accounts: R/GA, VideoEgg, Buddy Media
Media

Execs & Accounts: R/GA, VideoEgg, Buddy Media

17y Enid Burns

Execs & Accounts: R/GA, VideoEgg, Buddy Media

R/GA promotes Dave Edwards to group director of mobile; Tumri selects Digital Element for geotargeting; Pluris names Diane Lucero strategic relationsh...

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Has the Search Ad Slump Arrived? It Depends How You Define Slump.
Media

Has the Search Ad Slump Arrived? It Depends How You Define Slump.

17y Zachary Rodgers

Has the Search Ad Slump Arrived? It Depends How Yo...

Google's unexpectedly great fourth quarter earnings may have been its last truly upbeat news for awhile, as indicators begin to pile up suggesting the...

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Google Finally Embraces Behavioral Targeting
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Google Finally Embraces Behavioral Targeting

17y Zachary Rodgers

Google Finally Embraces Behavioral Targeting

Beta test on YouTube and AdSense will for the first time create Google profiles based on individuals' prior Web activity. Read More...

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Paid Blogging Outlives the Fad Phase
Media

Paid Blogging Outlives the Fad Phase

17y Kate Kaye

Paid Blogging Outlives the Fad Phase

Services like PayPerPost appear to be going strong, as pay-to-blog offerings evolve to suit advertiser needs. Read More...

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Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic
Media

Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic

17y Enid Burns

Execs & Accounts: Leo Burnett and Arc, BBDO, S...

Leo Burnett and Arc names Kevin Flatt as executive creative director of its digital practice; BBDO Atlanta hires Whitlock Dunbar as senior digital pro...

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In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal
Media

In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal

17y Zachary Rodgers

In Odd Move, Local.com Nabs 14K Small Biz Clients ...

Here's an oddball local ad deal if ever there was one Read More...

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ClickZ at Politics Online Conference in D.C. in April
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ClickZ at Politics Online Conference in D.C. in April

17y Kate Kaye

ClickZ at Politics Online Conference in D.C. in Ap...

I'll be moderating a panel at this year's Politics Online Conference in D.C. on Tuesday, April 21 Read More...

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ESPN Brings Dynamic Ads to Live Sports Broadcasts
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ESPN Brings Dynamic Ads to Live Sports Broadcasts

17y Ken Liebeskind

ESPN Brings Dynamic Ads to Live Sports Broadcasts

ESPN360.com will carry ads in live streams of 124 college championship basketball games. Read More...

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OPA Hopes to Spur Greater Creativity with New Ad Units
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OPA Hopes to Spur Greater Creativity with New Ad Units

17y Douglas Quenqua

OPA Hopes to Spur Greater Creativity with New Ad U...

Publisher association to roll out larger ad units that include more interactive features. Read More...

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EVB Builds up Integrated Offerings, Spins out Digital Shop
Media

EVB Builds up Integrated Offerings, Spins out Digital Shop

17y Enid Burns

EVB Builds up Integrated Offerings, Spins out Digi...

San Francisco-based agency forms unit to focus on digital production. Read More...

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Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum
Media

Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum

17y Enid Burns

Execs & Accounts: OgilvyOne, Moosylvania, Mobi...

OgilvyOne names managing director; Moosylvania and hawkeye form alliance; Mike Navarre joins MEF. Read More...

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Top 10 Search Terms in 10 Categories, February 2009
Media

Top 10 Search Terms in 10 Categories, February 2009

17y rumo

Top 10 Search Terms in 10 Categories, February 200...

This month's top 10 search terms in 10 categories by search volume. Read More...

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Razorfish Cut Back on Site-Specific Buys in '08
Media

Razorfish Cut Back on Site-Specific Buys in '08

17y Zachary Rodgers

Razorfish Cut Back on Site-Specific Buys in '08

Also last year: Buys on portals also declined, and the big-five ad networks lost spending share to smaller players. Read More...

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Yahoo Sales Director Returns to His Roots in Electronics
Media

Yahoo Sales Director Returns to His Roots in Electronics

17y Fred Aun

Yahoo Sales Director Returns to His Roots in Elect...

John Schirmer heads to SupplyFrame, an ad-supported online electronics components information service. Read More...

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Utah Search Bill Passes House, Moves to Senate
Media

Utah Search Bill Passes House, Moves to Senate

17y Kate Kaye

Utah Search Bill Passes House, Moves to Senate

A controversial keyword ad related bill could reach the state Senate floor as soon as Monday; AT&T is the latest firm to express reservations abou...

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Faith No More Goes to 11 (Yrs Between Blog Posts, That Is)
Media

Faith No More Goes to 11 (Yrs Between Blog Posts, That Is)

17y Kate Kaye

Faith No More Goes to 11 (Yrs Between Blog Posts, ...

All you viral, WOM marketers out there will get a kick outta this Read More...

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Quote of the Day: Tiara in the Toilet
Media

Quote of the Day: Tiara in the Toilet

17y Anna Maria Virzi

Quote of the Day: Tiara in the Toilet

"[GoFish] was a tiara in the toilet," says Matt Freeman, CEO at Betawave , the company formerly known as GoFish, in an interview with BusinessWeek Rea...

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YouTube and Universal Teaming Up to Better Monetize Video?
Media

YouTube and Universal Teaming Up to Better Monetize Video?

17y Jack Marshall

YouTube and Universal Teaming Up to Better Monetiz...

Google's YouTube and Universal Music are in advanced discussions surrounding the launch of an ad-supported music video hub, according to The Wall Stre...

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1-800 Contacts Girds for Fight on Utah House Floor Today
Media

1-800 Contacts Girds for Fight on Utah House Floor Today

17y Kate Kaye

1-800 Contacts Girds for Fight on Utah House Floor...

Momentum is building for and against Utah state legislation restricting the use of trademarked terms to target online ads to Utah residents, to be vot...

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Google Embraces Expanding Ads
Media

Google Embraces Expanding Ads

17y Zachary Rodgers

Google Embraces Expanding Ads

Rich media units to be available on all AdSense network sites that now carry image ads. Read More...

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Jack in the Box Sustains Super Bowl Ad Momentum Online
Media

Jack in the Box Sustains Super Bowl Ad Momentum Online

17y Enid Burns

Jack in the Box Sustains Super Bowl Ad Momentum On...

Campaign begun with big game ad finds legs online. Read More...

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Execs & Accounts: Carat, iVillage, KSV
Media

Execs & Accounts: Carat, iVillage, KSV

17y Enid Burns

Execs & Accounts: Carat, iVillage, KSV

Carat hires Yahoo exec as chief client development officer; Inna Kern becomes VP, sales marketing, at iVillage; Kelliher Samets Volk hires new directo...

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Average Search CPC Data by Category for February 2009
Media

Average Search CPC Data by Category for February 2009

17y rumo

Average Search CPC Data by Category for February 2...

Cost-per-click data by vertical category in search in the U.S. Read More...

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Latest Startup from Tacoda Founder Brings Science to TV Promos
Media

Latest Startup from Tacoda Founder Brings Science to TV Promos

17y Douglas Quenqua

Latest Startup from Tacoda Founder Brings Science ...

Dave Morgan's new firm will help networks and studios promote programming to households and regions that may actually want to see it. Read More...

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Platform-A Launches in Canada
Media

Platform-A Launches in Canada

17y Jack Marshall

Platform-A Launches in Canada

Move follows recent launches in the U.K., France and Germany. Read More...

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Omniture Adds Twitter Analytics to Arsenal
Media

Omniture Adds Twitter Analytics to Arsenal

17y Enid Burns

Omniture Adds Twitter Analytics to Arsenal

Metrics for Twitter reach mainstream analytics platforms. Read More...

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