The latest executive to leave Yahoo is Marco Boerries, executive vice president of the Connective Life Division Read More...
View articleLocal search is expected to account for a large portion of growth for mobile advertising over the next few years. Read More...
View articleMarketing services group W2 launches branding agency Two Martinis, solidifying a data-driven approach to branding that's been in development for W2 cl...
View articleOrganic San Francisco brings in two group directors; former OgilvyOne partner sets up his own shop. Read More...
View articleVisual search engine hopes to provide a better home for display ads than entrenched rivals. Read More...
View articleThe firm is enabling search retargeting for display ads and highly-customized dynamically-generated ads. Read More...
View articleHow many ways can a man say 'I love you?' In quirky viral Web campaign, Cisco suggests a router as the perfect gift. Read More...
View articleIndianapolis-based agency's new division to focus on digital and design. Read More...
View articleRokkan made AOR for Virgin America; Hearst-Argyle works with iPerceptions; Epic promotes two execs. Read More...
View articleSource: IAB Scott Howe managed to make the current crisis of falling ad prices funny today in his speech before 400 or so publishers at the IAB's annu...
View articleSearch engine marketing is undergoing change, and agencies are reacting to the call Read More...
View articleUnder the direction of Yahoo's new, noticeably down-to-earth CEO, Carol Bartz, the firm is rumored to be planning another round of structural changes ...
View articleSince she uttered the line last night, several news stories, blog posts, and tweets have already referenced Wenda Harris Millard's line that we should...
View articleMicrosoft Media Network will bring together MSN, Drive PM, Microsoft Direct Response and other networks and properties to ease the buying process. Rea...
View articleDirect response TV ad buyers have great things to say about Google TV, but the company faces several obstacles to the success of its last remaining tr...
View articleAt the IAB's annual meeting, Wenda Harris Millard takes publishers to task. Read More...
View articleThe popularity of Facebook and other social media prompts businesses to reevaluate the metrics they track. Read More...
View articleNew identity reflects shift from single publisher sales to aggregation. Read More...
View articleBateson to head YouTube marketing in Europe; Innovation Interactive Opens up shop in London; Safa to Head mobile for Telegraph Media Group. Read More...
View articleFlorida's Attorney General office has settled with yet another mobile content marketer over the fraudulent marketing of ringtones and other mobile con...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleI've gotta say I'm truly surprised to see display advertising from a Jersey City Mayoral Candidate Read More...
View articleInteractive Advertising Bureau will revisit display ad guidelines with help from creative agencies. Read More...
View articleMcCann Worldgroup San Francisco shakes things up with key executive appointments; Agent16 appoints co-presidents. Read More...
View articleWow...is it just me or could Yahoo's new video-enabled search listings be HUGE for political advertisers? They love search -- the Obama camp alone spe...
View articleWhen it launched in February 2007, the day after the Super Bowl, Bud.TV had already come to symbolize the new age of brand-as-programmer Read More...
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