Google Takes Out Personal Ad for Yahoo Deal Advocates
Media

Google Takes Out Personal Ad for Yahoo Deal Advocates

18y Zachary Rodgers

Google Takes Out Personal Ad for Yahoo Deal Advoca...

"Desperately seeking marketers to support the Yahoo search ad tie-up." Well, not exactly Read More...

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M&M Goes Viral, Online and Off
Media

M&M Goes Viral, Online and Off

18y Zachary Rodgers

M&M Goes Viral, Online and Off

by Douglas Quenqua In its seemingly never-ending quest to make sentient beings out of snack foods, Mars has unveiled a new viral effort that allows pe...

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Year-Old Digital Studio DECA Signs YouTube Smash 'Smosh'
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Year-Old Digital Studio DECA Signs YouTube Smash 'Smosh'

18y Fred Aun

Year-Old Digital Studio DECA Signs YouTube Smash '...

Boing Boing TV partner has learned a few lessons in its search for ad-friendly, focused programming. Read More...

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Execs & Accounts: AdBrite, MEC Interaction, Undertone
Media

Execs & Accounts: AdBrite, MEC Interaction, Undertone

18y Jack Marshall

Execs & Accounts: AdBrite, MEC Interaction, Undert...

AdBrite lays off 40 percent; MEC promotes as Schanzer heads to Undertone; Glam gets Recht; Heavy hires Read More...

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Google Beats Estimates Despite Slower Q3 Growth
Media

Google Beats Estimates Despite Slower Q3 Growth

18y Zachary Rodgers

Google Beats Estimates Despite Slower Q3 Growth

CEO Eric Schmidt tells investors the company is bracing for the economic storm with long-term planning and a tight control on expenses. Read More...

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Google Strikes Back-End Deals to Support TV Ambitions
Media

Google Strikes Back-End Deals to Support TV Ambitions

18y Zachary Rodgers

Google Strikes Back-End Deals to Support TV Ambiti...

Google has struck up two partnerships to support its steadily expanding TV Ads service Read More...

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More on Joe the Plumber
Media

More on Joe the Plumber

18y Anna Maria Virzi

More on Joe the Plumber

As the morning moved on, more businesses and organizations bidding on the keywords "Joe the Plumber" or "Joe Plumber" started to crowd the search engi...

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Joe the Plumber, Advertised
Media

Joe the Plumber, Advertised

18y Zachary Rodgers

Joe the Plumber, Advertised

Fresh off his starring role in last night's debate, Joe the Plumber has already inspired AdWords advertisers in the travel, apparel, and yes, politica...

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Quote of the Day: Chad Hurley's Brave New World
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Quote of the Day: Chad Hurley's Brave New World

18y Zachary Rodgers

Quote of the Day: Chad Hurley's Brave New World

YouTube founder Chad Hurley spoke yesterday at the MIPCOM conference in Cannes, France Read More...

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Questions for QuadrantOne CEO Andy Ellenthal
Media

Questions for QuadrantOne CEO Andy Ellenthal

18y Kate Kaye

Questions for QuadrantOne CEO Andy Ellenthal

The new CEO of online newspaper ad network quadrantOne is confident the firm can help make the difference for newspaper publishers -- with national ad...

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Google AdWords Customers Get 'Display Ad Builder'
Media

Google AdWords Customers Get 'Display Ad Builder'

18y Zachary Rodgers

Google AdWords Customers Get 'Display Ad Builder'

Company has long offered graphical ads on its content network, but until now advertisers had to upload assets. Read More...

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Execs & Accounts: Adconion, Red Door, Paltalk
Media

Execs & Accounts: Adconion, Red Door, Paltalk

18y Jack Marshall

Execs & Accounts: Adconion, Red Door, Paltalk

Red Door Interactive hires ECD; Adconian names global marketing director. Read More...

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Average Search CPC Data by Category for September 2008
Media

Average Search CPC Data by Category for September 2008

18y rumo

Average Search CPC Data by Category for September ...

Cost-per-click data by vertical category in search in the U.S. Read More...

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TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network
Media

TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network

18y Jack Marshall

TargetSpot Buys Ronning Lipset, Creating Huge Radi...

Combined firm plans expansion into mobile audio ads by end of year. Read More...

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Federated Media Unveils Social Media Measurement Tools
Media

Federated Media Unveils Social Media Measurement Tools

18y Douglas Quenqua

Federated Media Unveils Social Media Measurement T...

The ad network is launching a new suite of tools to help brands measure ad campaigns across social media. Read More...

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Where Digital Ad Budgets Are Vulnerable
Media

Where Digital Ad Budgets Are Vulnerable

18y Anna Maria Virzi

Where Digital Ad Budgets Are Vulnerable

The chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later. Read More...

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Ad Network Display Prices Continue to Fall
Media

Ad Network Display Prices Continue to Fall

18y Zachary Rodgers

Ad Network Display Prices Continue to Fall

Average prices for display ads dipped below $0.30 in Q3, according to PubMatic. Read More...

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Yahoo Lures Google Users with New Campaign
Media

Yahoo Lures Google Users with New Campaign

18y Fred Aun

Yahoo Lures Google Users with New Campaign

National ad push includes eight weeks of online and radio ads. Read More...

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Execs & Accounts: G2 Worldwide, Javelin Direct
Media

Execs & Accounts: G2 Worldwide, Javelin Direct

18y Jack Marshall

Execs & Accounts: G2 Worldwide, Javelin Direct

Javelin Direct hires Anne DeLorenzo; G2 Worldwide promotes head of digital arm to CEO. Read More...

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How Low Will They Go? Google/Yahoo Discuss Deal Limits with DOJ
Media

How Low Will They Go? Google/Yahoo Discuss Deal Limits with DOJ

18y Zachary Rodgers

How Low Will They Go? Google/Yahoo Discuss Deal Li...

With all the negative attention on their search ads deal, it would be a surprise to learn that Google and Yahoo are not in active talks with the Justi...

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Obama's XBox Race for White House
Media

Obama's XBox Race for White House

18y Kate Kaye

Obama's XBox Race for White House

Barack Obama’s up on a virtual billboard in a high-speed driving game Read More...

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Myers Bullish on Online Growth
Media

Myers Bullish on Online Growth

18y Rebecca Lieb

Myers Bullish on Online Growth

Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spend...

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New NBC Local Media Sites Promise Ad Quality over Quantity
Media

New NBC Local Media Sites Promise Ad Quality over Quantity

18y Kate Kaye

New NBC Local Media Sites Promise Ad Quality over ...

NBC Local Media will offer fewer ad placements per page and more customized opportunities in association with its new city sites. Read More...

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With Long-Form Video Rollout, YouTube Comes Around to In-Stream Ads
Media

With Long-Form Video Rollout, YouTube Comes Around to In-Stream Ads

18y Fred Aun

With Long-Form Video Rollout, YouTube Comes Around...

CBS is exclusive seller of TV-like ads in shows like "Beverly Hills 90210" and "MacGyver." More deals to come. Read More...

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Execs & Accounts: Kenshoo, Health Network
Media

Execs & Accounts: Kenshoo, Health Network

18y Zachary Rodgers

Execs & Accounts: Kenshoo, Health Network

Kenshoo names Geoff Shenk managing director in North America; HealthCentral hires Peter Horn as chief revenue officer. Read More...

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Google, ValueClick Score Big on Wall Street
Media

Google, ValueClick Score Big on Wall Street

18y Anna Maria Virzi

Google, ValueClick Score Big on Wall Street

Tech vendors in the digital advertising and marketing business got a nice bump in stock prices today -- a sign that the sector holds promise among inv...

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Sign of the Times: Recession Marketing
Media

Sign of the Times: Recession Marketing

18y Anna Maria Virzi

Sign of the Times: Recession Marketing

"Try i Trulli's Recession Remedy," reads the e-mail subject line from one of my favorite Italian restaurants in New York City Read More...

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