It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Read More...
View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleLinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...
View articleOwned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Read More...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleGoogle has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to thos...
View articleThere are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encou...
View articleAs more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growin...
View articleHere are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a dema...
View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleWhat's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Read More...
View articleThree methods to help site owners get over their fears of linking to third-party sites. Read More...
View articleRegardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip fo...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
View articleWith proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations...
View articleVideo ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...
View articleHow do you make sure that your business shows up when people run searches based on their location? Read More...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleGoogle has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
View articleStart your investigation without letting assumptions or biases affect your thoroughness. Read More...
View articleThe English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Read More...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View article