Mobile and Display Boost Google's Q4, as New CEO Is Named
Display Advertising

Mobile and Display Boost Google's Q4, as New CEO Is Named

15y Jack Marshall

Mobile and Display Boost Google's Q4, as New CEO I...

Company credits display and mobile with boosting growth. Read More...

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Google Appoints Co-Founder Larry Page as CEO
Search

Google Appoints Co-Founder Larry Page as CEO

15y Jack Marshall

Google Appoints Co-Founder Larry Page as CEO

Current CEO Schmidt will assume new role of executive chairman. Read More...

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SEO and Integration With Social Media
Search

SEO and Integration With Social Media

15y Crispin Sheridan

SEO and Integration With Social Media

Why does social media matter to search marketers? Read More...

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U.S. Search Ad Spending Sees Strong Growth
Search

U.S. Search Ad Spending Sees Strong Growth

15y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Yahoo's Search Share Continues to Fall in December
Data insights

Yahoo's Search Share Continues to Fall in December

15y Jack Marshall

Yahoo's Search Share Continues to Fall in December

Yahoo's share of U.S. searches has fallen while Bing and Google grow. Read More...

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Search Trends to Watch in 2011
Asia

Search Trends to Watch in 2011

15y Anna Chan

Search Trends to Watch in 2011

Mobile will finally take off and mobile e-commerce will become a reality. Read More...

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To Succeed in Paid Search, Think Inside the Box
Paid Search

To Succeed in Paid Search, Think Inside the Box

15y Andrew Goodman

To Succeed in Paid Search, Think Inside the Box

Test and hone these four tactics and you're bound to profit. Read More...

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Adknowlege Raises More Than $200M for Acquisitions
Paid Search

Adknowlege Raises More Than $200M for Acquisitions

15y Lisa Lacy

Adknowlege Raises More Than $200M for Acquisitions

Platform lets advertisers syndicate search ads to non-search environments. Read More...

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Co-Optimized Search Synergy: SEO + PPC in 2011
Search

Co-Optimized Search Synergy: SEO + PPC in 2011

15y Crispin Sheridan

Co-Optimized Search Synergy: SEO + PPC in 2011

Pull together two search marketing disciplines that have more in common than you might think with these five tips. Read More...

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December CPC Search Prices Up Versus 2009
Data insights

December CPC Search Prices Up Versus 2009

15y Jack Marshall

December CPC Search Prices Up Versus 2009

Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...

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Key Phrase Research - The Heart of It All [Video]
Search

Key Phrase Research - The Heart of It All [Video]

15y Sage Lewis

Key Phrase Research - The Heart of It All [Video]

An overview of Google's keyword tool for search marketing Read More...

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Brand Advertiser and Search in 2011
Asia

Brand Advertiser and Search in 2011

15y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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Negative Keywords 101
Search

Negative Keywords 101

15y Ron Jones

Negative Keywords 101

What are negative keywords, how do they work, and what are the benefits of using them? Read More...

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If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Paid Search

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

15y Kevin Lee

If Tracking Is Outlawed, Only Outlaws Will Have Tr...

The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...

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Are You Ready for the Yahoo-Google Partnership in Japan?
Asia

Are You Ready for the Yahoo-Google Partnership in Japan?

15y Motoko Hunt

Are You Ready for the Yahoo-Google Partnership in ...

Yahoo Japan and Google Japan are moving ahead with their search partnership. Read More...

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Search Retargeting
Search

Search Retargeting

15y Julie Batten

Search Retargeting

What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...

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How to Select an Effective Keyword Phrase for a Marketing Campaign
Asia

How to Select an Effective Keyword Phrase for a Marketing Campaign

15y Antony Yiu

How to Select an Effective Keyword Phrase for a Ma...

Before you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...

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You Have Verified Your Google Places Listing, Right?
Search

You Have Verified Your Google Places Listing, Right?

15y Sage Lewis

You Have Verified Your Google Places Listing, Righ...

Don't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously. Read More...

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Online Reputation Management 101
Search

Online Reputation Management 101

15y Ron Jones

Online Reputation Management 101

How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Read More...

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The Ugly Truth About Click-Through Rate
Asia

The Ugly Truth About Click-Through Rate

15y Matt Harty

The Ugly Truth About Click-Through Rate

Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never c...

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Paid Links…Paid Likes...Paid RT...Spam Free Results?
Search

Paid Links…Paid Likes...Paid RT...Spam Free Results?

15y Mark Jackson

Paid Links…Paid Likes...Paid RT...Spam Free Result...

Stop trying to be everything to everybody in the social space. Read More...

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Seven Steps to Building a New PPC Campaign
Search

Seven Steps to Building a New PPC Campaign

15y Julie Batten

Seven Steps to Building a New PPC Campaign

If you are new to search or just want to tackle a new paid search campaign, here are seven steps to take. Read More...

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Bing Search Share Edges Up in November
Data insights

Bing Search Share Edges Up in November

15y Jack Marshall

Bing Search Share Edges Up in November

Microsoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...

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Turning Trust Into Dollars in Search Advertising
Paid Search

Turning Trust Into Dollars in Search Advertising

15y Andrew Goodman

Turning Trust Into Dollars in Search Advertising

Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Read More...

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Impact of Tactical Promotions on Search
Analytics

Impact of Tactical Promotions on Search

15y Hari Shankar

Impact of Tactical Promotions on Search

These are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Read More...

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MySpace Renews Google Search Deal, Throws Display Into Mix
Display Advertising

MySpace Renews Google Search Deal, Throws Display Into Mix

15y Jack Marshall

MySpace Renews Google Search Deal, Throws Display ...

Ailing social network extends existing search agreement and will also work with Google on display. Read More...

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Location-Based Search and the Future of SEO
Search

Location-Based Search and the Future of SEO

15y Crispin Sheridan

Location-Based Search and the Future of SEO

Catch up with the mobile consumer by carving out more digital and social "real estate." Read More...

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