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View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleLinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleGoogle has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to thos...
View articleAs more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growin...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleGoogle has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View articleYahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...
View articleBid modifiers are a powerful new feature, but advertisers should take care when implementing them. Read More...
View articleThe full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertisin...
View articleWhile publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this socia...
View articleInsights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Read More...
View articleHas search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleGoogle Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, som...
View articleSearch works, but only if, as a brand, you know what it's worth to you. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleWhile the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...
View articleNetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...
View articleDevice, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Read More...
View articleWith the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social...
View articleAlibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...
View articleAccording to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can...
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