Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...
View articleWith the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleTwitter closes its first trading day with a value of nearly $25 billion, raising as much as $2.1 billion from its initial public offering. Read More...
View articleB2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...
View articleHere are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Read More...
View articleIn his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...
View articleHow do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Read More...
View articleMake social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...
View articleOur focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes ...
View articleNew research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour...
View articleNew research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...
View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articlePinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Read More...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleRetailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...
View articleWith a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...
View articleEmployees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giv...
View articleChina's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
View articleGoogle+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to ...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleIntegrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...
View articleTwitter has unveiled the price range for its shares when the company lists on the stock exchange. Read More...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View article#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...
View articleAre marketers applying gamification in their brand campaigns using it well? Read More...
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