Changing the Way You Think of Reaching Consumers in Social Streams
Social

Changing the Way You Think of Reaching Consumers in Social Streams

13y Marko Muellner

Changing the Way You Think of Reaching Consumers i...

From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...

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Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Marketing

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

13y Lisa Lacy

Neiman Marcus Entices Fashionistas With Exclusive ...

For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Read More...

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Barclaycard US Asks Fans What They #LiketoLove
Social

Barclaycard US Asks Fans What They #LiketoLove

13y Melanie White

Barclaycard US Asks Fans What They #LiketoLove

Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Read More...

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Yelp Adds Mobile Reviews
Media

Yelp Adds Mobile Reviews

13y Jennifer Slegg

Yelp Adds Mobile Reviews

Yelp now lets users leave reviews for businesses via their smartphones. Read More...

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Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Social

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

13y Ekaterina Walter

Pinning Your Brand: 6 Tips for Choosing Pinterest ...

Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in image...

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Social Sharing Helps Boost Box Office Results
Marketing

Social Sharing Helps Boost Box Office Results

13y Caitlin Rossman

Social Sharing Helps Boost Box Office Results

Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...

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Social Media in the Boardroom
Conference Coverage

Social Media in the Boardroom

13y Jasmine Sandler

Social Media in the Boardroom

How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Read Mo...

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StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Marketing

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

13y Matt Kapko

StubHub Integrates Seat Maps and Tickets Into Dyna...

ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...

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Twitter Strings Datalogix to Offline Sales
Analytics

Twitter Strings Datalogix to Offline Sales

13y Matt Kapko

Twitter Strings Datalogix to Offline Sales

To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...

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GE Hosts World's First Science Fair on Vine
Marketing

GE Hosts World's First Science Fair on Vine

13y Lisa Lacy

GE Hosts World's First Science Fair on Vine

The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...

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Leveraging Facebook for Performance - Time to Catch Up
Asia

Leveraging Facebook for Performance - Time to Catch Up

13y Jermyn Toh

Leveraging Facebook for Performance - Time to Catc...

Three approaches to get more out of Facebook. Part one in a two-part series. Read More...

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Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings
Social

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV List...

13y Melanie White

Facebook Partners With OpenTable for Easy Social D...

Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Read More...

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Content Curation Benefits and Best Practices
Social

Content Curation Benefits and Best Practices

13y Paul Chaney

Content Curation Benefits and Best Practices

Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...

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The #TwitterRevolution: The Pain and the Glory
Social

The #TwitterRevolution: The Pain and the Glory

13y Mary Lisbeth D'Amico

The #TwitterRevolution: The Pain and the Glory

The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Read More...

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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
Social

Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

13y Roger Katz

Post-Facebook Earnings: 3 Critical Investment Oppo...

There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...

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Insider Tips for the Perfect Headline: Email, Mobile, or Social
Email

Insider Tips for the Perfect Headline: Email, Mobile, or Social

13y Sundeep Kapur

Insider Tips for the Perfect Headline: Email, Mobi...

Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...

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Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Social

Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed

13y Jessica Lee

Facebook Launches 'Story Bumping' to Show Older St...

Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Read More...

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Siemens Taps Tumblr as Recruitment Tool
Social

Siemens Taps Tumblr as Recruitment Tool

13y Lisa Lacy

Siemens Taps Tumblr as Recruitment Tool

The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Read More...

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Social Media Usage Amongst Older Generations Triples, According to Pew
Social

Social Media Usage Amongst Older Generations Triples, According to Pew

13y Jessica Lee

Social Media Usage Amongst Older Generations Tripl...

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Read More...

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5 Times It's Better to Be Silent on Social Media
Social

5 Times It's Better to Be Silent on Social Media

13y John Lee

5 Times It's Better to Be Silent on Social Media

In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...

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Facebook Attracts Mobile Game Developers With Preferential Marketing
Social

Facebook Attracts Mobile Game Developers With Preferential Marketing

13y Matt Kapko

Facebook Attracts Mobile Game Developers With Pref...

Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...

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Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Social

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

13y Lisa Lacy

Discovery Channel's #SharkWeek Arrives in the Wake...

Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Read More...

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Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Social

Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts

13y Jessica Lee

Facebook Mimics Twitter (Again!) With Introduction...

Facebook releases embedded posts, which allow users to embed public status updates across the web. Read More...

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Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Social

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Aler...

13y Melanie White

Pinterest Becomes E-Commerce Contender With Introd...

Pinterest is adding a new feature that alerts users when prices on pinned items drop. Read More...

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Dr Pepper Reaches Out to Younger Hipper Audience
Marketing

Dr Pepper Reaches Out to Younger Hipper Audience

13y Mary Lisbeth D'Amico

Dr Pepper Reaches Out to Younger Hipper Audience

Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...

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Groupon Opens Premium Channel to Mobile
Social

Groupon Opens Premium Channel to Mobile

13y Mary Lisbeth D'Amico

Groupon Opens Premium Channel to Mobile

Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Read More...

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Honest Engagement: Getting the Social Experience Right
Social

Honest Engagement: Getting the Social Experience Right

13y Dave Evans

Honest Engagement: Getting the Social Experience R...

Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Read More...

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