Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook st...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleThe feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram. Read More...
View articleThe potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their messa...
View articleThat Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...
View articleThe Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Read More...
View articleBecoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your ...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleWhy LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...
View articleWhile companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleNew personalised shopping service from Barclaycard could save Britons up to £2,100 per household Read More...
View articleTo drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...
View articleThrough a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at h...
View articleBen & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flav...
View articleWoohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...
View articleSnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleWhether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...
View articleVolvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might ...
View articleCustomers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the a...
View articleAlthough Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising opti...
View articleAmazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...
View articleLearn these new techniques for integrating social and mobile. Read More...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleFacebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...
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