#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleAbout 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...
View articleThe golden rule for social marketing and social games is the same. Read More...
View articleIts chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...
View articleMonthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...
View articleA few tips from top brands on purposeful communications. Read More...
View articleLast week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...
View articleTwitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Read More...
View articleHow do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Read More...
View articleMasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...
View articleThe campaign invites women to tweet their secret indulgences. Read More...
View articleWe must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and incr...
View articleLess than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps...
View articleIf you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...
View articleNike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...
View articleTumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...
View articleThe dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
View articleHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleConsider these factors before launching your social media contest. Read More...
View articleThe financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articleEarlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House,...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
View articleSocial media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...
View articleA growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....
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