Arby's Goes Way Back for Facebook Promotion
Social

Arby's Goes Way Back for Facebook Promotion

14y Susan Kuchinskas

Arby's Goes Way Back for Facebook Promotion

Facebook Timeline serves as key platform for coupon campaign. Read More...

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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Media

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

14y Kate Kaye

Tourism Ireland Video Tells Londoners to Ditch Oly...

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...

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Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Asia

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

14y Adaline Lau

Nike Rolls Out its First Social Loyalty Program vi...

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...

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Uni-ball to Young Men: Our Pen is Mightier
Media

Uni-ball to Young Men: Our Pen is Mightier

14y Susan Kuchinskas

Uni-ball to Young Men: Our Pen is Mightier

Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...

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Twitter Enhances Promo Tweet Geo-targeting
Social

Twitter Enhances Promo Tweet Geo-targeting

14y Susan Kuchinskas

Twitter Enhances Promo Tweet Geo-targeting

Advertisers can geo-target without first sending a tweet to all followers. Read More...

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LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand
Social

LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

14y Joan Voight

LinkedIn, Instagram Join Disruptive Campaign for S...

Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. Read More...

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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Social

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

14y Daniel Mickens

Facebook Drives 130% Purchase Lift for Euro Retail...

Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...

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The 7 Habits of Highly Successful Community Managers
Community Management

The 7 Habits of Highly Successful Community Managers

14y Michael Della Penna

The 7 Habits of Highly Successful Community Manage...

What separates the superstars from the duds in community management? Read More...

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Japan's Platform Conundrum
Asia

Japan's Platform Conundrum

14y Jeff Lippold

Japan's Platform Conundrum

Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less wi...

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60% of Consumers Say They Expect Social Brand Response
Community Management

60% of Consumers Say They Expect Social Brand Response

14y Daniel Mickens

60% of Consumers Say They Expect Social Brand Resp...

Arnold Worldwide report shows social media is critical for CRM. Read More...

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Foursquare Local Updates Competes with Google, Twitter
Local

Foursquare Local Updates Competes with Google, Twitter

14y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Twitter and Customer Care: Examples of Style
Social

Twitter and Customer Care: Examples of Style

14y Dave Evans

Twitter and Customer Care: Examples of Style

How TechSmith, Time Warner Cable, and US Airways are using Twitter to show customers how and when they can expect to reach them. Read More...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

14y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Socializing Thought Leadership
Social

Socializing Thought Leadership

14y Harry Gold

Socializing Thought Leadership

Making your thought leadership materials go viral. Read More

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Is Facebook Really Winning in Japan?
Asia

Is Facebook Really Winning in Japan?

14y Motoko Hunt

Is Facebook Really Winning in Japan?

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Read More...

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Nike Plans Real-Time Olympics Ads on Twitter
Marketing

Nike Plans Real-Time Olympics Ads on Twitter

14y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Social

Bold Teen Drama Degrassi Gets Gamified for Summer Season

14y Kate Kaye

Bold Teen Drama Degrassi Gets Gamified for Summer ...

Much Music boosts beloved Canadian show with check-in rewards. Read More...

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Optimizing Social Media Across the Customer Lifecycle
Social

Optimizing Social Media Across the Customer Lifecycle

14y Lee Odden

Optimizing Social Media Across the Customer Lifecy...

Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. Read More...

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Stone Skipping Is Social for Outdoorsy Sun Valley Resort
Marketing

Stone Skipping Is Social for Outdoorsy Sun Valley Resort

14y Melanie White

Stone Skipping Is Social for Outdoorsy Sun Valley ...

Eleven created real-time digital stone skipping experience in digital only campaign. Read More...

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Social Media Cuteness Sells Sea Otter Film and Cause
Marketing

Social Media Cuteness Sells Sea Otter Film and Cause

14y Kate Kaye

Social Media Cuteness Sells Sea Otter Film and Cau...

Social media becomes a character itself in documentary flick Otter 501. Read More...

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Pinterest: Not the Next Big Thing for Brands?
Asia

Pinterest: Not the Next Big Thing for Brands?

14y Simon Small

Pinterest: Not the Next Big Thing for Brands?

Should brands be investing in it? A look at the statistics. Read More...

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Twitter Launches Age-Proofing System for Booze Brands
Social

Twitter Launches Age-Proofing System for Booze Brands

14y Kate Kaye

Twitter Launches Age-Proofing System for Booze Bra...

UPDATE: Jack Daniel's, Skinny Girl and Coors Light are using the system. Read More...

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Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Social

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

14y Daniel Mickens

Soda Firm Takes Aim at Soda Goliath, Coke, on Face...

SodaStream is using organic social media marketing to get the word out. Read More...

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Provide Personalized Service to Create Effective Engagement
Social

Provide Personalized Service to Create Effective Engagement

14y Sundeep Kapur

Provide Personalized Service to Create Effective E...

The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Read More...

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NBC Sports Brings Olympics Coverage to Facebook
Marketing

NBC Sports Brings Olympics Coverage to Facebook

14y Matt Kapko

NBC Sports Brings Olympics Coverage to Facebook

App could help NBC glean data about niche interests of its Facebook fans. Read More...

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Pinterest App Helps Small Merchants Attract Pinners
Social

Pinterest App Helps Small Merchants Attract Pinners

14y Susan Kuchinskas

Pinterest App Helps Small Merchants Attract Pinner...

Lexity's Pinterest app helps merchants understand how products appear on the site. Read More...

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Glam Upgrades Ning for 50 Cent, Fox Sports and Others
Social

Glam Upgrades Ning for 50 Cent, Fox Sports and Others

14y Matt Kapko

Glam Upgrades Ning for 50 Cent, Fox Sports and Oth...

Ning publishers can build premium ads into their sites. Read More...

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