New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...
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View articleAs you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...
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View articleOne agency has high hopes for new product, while another is more cautious. Read More...
View article"Magic Brownie Adventure Movie" is actually an elaborate ad for fiber-laden brownies. Read More...
View articleCurrent ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...
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View articleBritish TV network Sky is first advertiser. Read More...
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View articleDoes your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Read More...
View articleOnline deals spread beyond digital channels. Read More...
View articleNew guidelines require spirits companies to verify the age of consumers before engaging with them via social media. Read More...
View articleTwitter also poached Google's political ad man, Peter Greenberger. Read More...
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