The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleThe new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Read More...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleTwitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...
View articleMobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...
View articlePhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleBrands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...
View articleAn overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Read More...
View articleThe new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...
View articleThe second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...
View articleChirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue...
View articleTime spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleA new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...
View articleGiven the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...
View articleThough somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...
View articleDigital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...
View articleFind out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...
View articleNow that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...
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