The social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleThese three tips can help you build an organic community in social media through non-paid efforts. Read More...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleAfter today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleThere's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Read More...
View articleThe social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Read More...
View articlePutting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleFacebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...
View articleThese three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleDuring this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleThe tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Read More...
View articleSocial influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...
View articleThese 10 tips will help you get the most out of your social media efforts in the year ahead. Read More...
View articleWhy are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
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