Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleTrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleDigital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleThe effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Read Mor...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleInvest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...
View articleB2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Read More...
View articleTwitter has released a number of updated features on TweetDeck, and has unified its scheduling system for the first time. Read More...
View articleBrands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels...
View articleHow to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Read More...
View articleAutomatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...
View articleFacebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...
View articleTwitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleIn order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...
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