#SESCHI: Marketers Must React Effectively to Social and Data
Social

#SESCHI: Marketers Must React Effectively to Social and Data

12y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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Using Social Media to Earn Links
Asia

Using Social Media to Earn Links

12y Christian Arno

Using Social Media to Earn Links

Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...

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Social Users Expect One-Hour Response Time from Brands on Twitter [Study]
Social

Social Users Expect One-Hour Response Time from Brands on Twitter [Study]

12y Jessica Lee

Social Users Expect One-Hour Response Time from Br...

New research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour...

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Social Logins: Facebook May Not Be Too Big to Fail
Social

Social Logins: Facebook May Not Be Too Big to Fail

12y Susan Kuchinskas

Social Logins: Facebook May Not Be Too Big to Fail

New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...

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Pinterest Introduces Related Pins for Better Discovery
Social

Pinterest Introduces Related Pins for Better Discovery

12y Melanie White

Pinterest Introduces Related Pins for Better Disco...

Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Read More...

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Facebook Rides the Mobile Wave as Teen Usage Declines
Media

Facebook Rides the Mobile Wave as Teen Usage Declines

12y Matt Kapko

Facebook Rides the Mobile Wave as Teen Usage Decli...

Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...

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Halloween Social Tricks Mean Treats for Retailers
Social

Halloween Social Tricks Mean Treats for Retailers

12y Yuyu Chen

Halloween Social Tricks Mean Treats for Retailers

Retailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...

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Are You Ignoring Your Best Brand Advocates?
Social

Are You Ignoring Your Best Brand Advocates?

12y Michelle Killebrew

Are You Ignoring Your Best Brand Advocates?

Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giv...

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China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Asia

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Featur...

12y Adaline Lau

China's Enterprise Weibo to Win Advertisers With E...

China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...

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Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features
Social

Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

12y Miranda Miller

Google+ Unveils Auto Awesome Movies & New Hangouts...

Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to ...

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Twitter Sets IPO Price at a Precautious $17 to $20 a Share
Social

Twitter Sets IPO Price at a Precautious $17 to $20 a Share

12y Melanie White

Twitter Sets IPO Price at a Precautious $17 to $20...

Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Read More...

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LinkedIn Revamps Products, Integrates Email Workaround For iPhones
Media

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

12y Matt Kapko

LinkedIn Revamps Products, Integrates Email Workar...

LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...

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Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama
Social

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

12y Lisa Lacy

Fiber One Turns Twitter Dieting Drama into YouTube...

#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...

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Measuring Business Results from a Social Customer Experience Program
Social

Measuring Business Results from a Social Customer Experience Program

12y Dave Evans

Measuring Business Results from a Social Customer ...

Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...

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Cheez-It to Smart Car: We're Better Together
Social

Cheez-It to Smart Car: We're Better Together

12y Susan Kuchinskas

Cheez-It to Smart Car: We're Better Together

Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...

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Facebook Reveals New Retargeting Capabilities
Social

Facebook Reveals New Retargeting Capabilities

12y Justin Freid

Facebook Reveals New Retargeting Capabilities

New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Read More...

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How Starbucks' #ComeTogether Political Petition Could Have Been Better
Marketing

How Starbucks' #ComeTogether Political Petition Could Have Been Better

12y Susan Kuchinskas

How Starbucks' #ComeTogether Political Petition Co...

Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...

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Twitter Adds Tweet Scheduling Function for Advertisers
Social

Twitter Adds Tweet Scheduling Function for Advertisers

12y Jessica Lee

Twitter Adds Tweet Scheduling Function for Adverti...

Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...

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B2B Selling via LinkedIn Company Pages and Groups
Social

B2B Selling via LinkedIn Company Pages and Groups

12y Jasmine Sandler

B2B Selling via LinkedIn Company Pages and Groups

In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Read More...

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Facebook Rolls Out New Page Insights Analytics
Analytics

Facebook Rolls Out New Page Insights Analytics

12y Jessica Lee

Facebook Rolls Out New Page Insights Analytics

Facebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...

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A Picture Paints A Thousand Words On Twitter
Asia

A Picture Paints A Thousand Words On Twitter

12y Jon Wade

A Picture Paints A Thousand Words On Twitter

But you're more likely to gain a retweet using the microblog's native image uploading service. Read More...

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Facebook Removes Visibility in Search Privacy Control
Social

Facebook Removes Visibility in Search Privacy Control

12y Carly Page

Facebook Removes Visibility in Search Privacy Cont...

Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...

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Pinterest Introduces Promoted Pins to Select Audiences for Testing
Social

Pinterest Introduces Promoted Pins to Select Audiences for Testing

13y Jennifer Slegg

Pinterest Introduces Promoted Pins to Select Audie...

Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...

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Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships
Social

Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster ...

13y Yuyu Chen

Tweet or Like That Show? Twitter & Facebook Co...

Facebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...

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Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Social

Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting

13y Matt Kapko

Facebook Puts Marketing Objectives at the Center o...

Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...

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Instagram Video Ads: Mobile, Millennial Potential Massive
Social

Instagram Video Ads: Mobile, Millennial Potential Massive

13y Matt Kapko

Instagram Video Ads: Mobile, Millennial Potential ...

Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnie...

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Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies
Social

Government Shutdown Frustrating to Park Social Fans, Opportunity for Privat...

13y Mary Lisbeth D'Amico

Government Shutdown Frustrating to Park Social Fan...

Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...

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