An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Read More...
View articleFan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Read More...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
View articleThe popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...
View articleThe Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleFacebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Read...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleTo get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or i...
View articleLet me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...
View articleTint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Read More...
View articleAfter a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleThree female entrepreneurs share their secrets to business success with Google+. Read More...
View articleTBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...
View articleThe social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
View articleAs thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week Ne...
View articleConsider these approaches to improve your online media relations. Read More...
View articleMost marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleAeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...
View articleNASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
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