Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleWhen customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleIn China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleAfter its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Read More...
View articleFacebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleConsider these pointers to avoid a social media crisis. Read More...
View articleTwitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleIt's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View articleSoftware tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Read More...
View articleGovernments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world g...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleThe network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...
View articleCornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...
View articleTarget's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...
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