Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
View articleNew social networking site will allow FX traders to connect to their peers – and to trade Read More...
View articleHealth and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwell...
View articleIn an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...
View articleA new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...
View articleNew research from marketing platform Compendium finds that timing is the key to social media marketing. Read More...
View articleWhy would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports yo...
View articleFrancesco de Marchis is overseeing a website revamp at Play.com that aims to revolutionize the way people sell and shop on the net. Read More...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
View articleLast February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...
View articleMore online merchants are incorporating hunting/gathering of products on their sites. Read More...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAs you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...
View articleIn our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...
View articleConsider these approaches. Read More...
View articleA recap of a social film project from Intel and Toshiba. Read More...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleYouku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleThe firm revealed the figure was officially hit on September 14, and that to date some 219 billion photos have been uploaded to the site. Read More...
View articlePromoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleAdvertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
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