A commerce community, an ad-supported social community, and executive thought leadership. Read More...
View articleExecutives from startups contend that commerce can succeed on social networks, but requires new approaches. Read More...
View articleWhen looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Read More...
View articleEnglish-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...
View articleWhile social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...
View articleThe NOLA food brand is using Facebook, Twitter, Pandora, and a "Krewe" of bloggers to help revelers get in the spirit. Read More...
View articleSMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Read More...
View articleLifeStyles' new campaign, "This Changes Everything," features attractive models online, offline, and in person. Read More...
View articleA view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Read More...
View articleIts weibo service gets English version, starts building games for Facebook. Read More...
View articleA basketball player's underdog story is the "dunk heard around the world" on social networks. Read More...
View articleSocial site claims big traffic increases for its social app launch partners. Read More...
View articleResidents take up virtual arms to fight a "Jersey Shore" spinoff. Read More...
View articleA look at the creative ways to measure (or at least validate) your social media efforts. Read More...
View articleAd sales brought the social games publisher $74.5 million in 2011. Read More...
View articleSocial context ads appear ripe for new verbs, more nuanced meanings. Read More...
View articleCPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Read More...
View articleFacebook branding campaign is a first for Twinkies and Hostess Cupcakes. Read More...
View articleAt Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Read More...
View articleWeibo gets English version, starts building games for Facebook. Read More...
View articleMarketers in China have questioned if social media will replace email marketing. Read More...
View articleYou must understand the bottom-line business goals for your social media marketing and connect those goals with a vision. Read More...
View articleGrowth of newcomers Pinterest and Google+ show social category is still in flux. Read More...
View articleYouTube videos to counteract fake Viagra, and a pharma Facebook game. Read More...
View articleLewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Read More...
View articleDuring a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Read More...
View articleWhat does your Facebook page say about your brand? Read More...
View article