Facebook Ads API Goes Live for All
Social

Facebook Ads API Goes Live for All

15y Christopher Heine

Facebook Ads API Goes Live for All

Expedia, Einstein Bros., and On the Beach were beta testers. Read More...

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Twitter Opens NYC Outpost, Snares Facebook Office Manager
Social

Twitter Opens NYC Outpost, Snares Facebook Office Manager

15y Kate Kaye

Twitter Opens NYC Outpost, Snares Facebook Office ...

It appears Twitter has hired away an NYC office manager from Facebook. Read More...

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5 Tactics to Live Weibo (Tweet) an Event
Asia

5 Tactics to Live Weibo (Tweet) an Event

15y Rudi Leung

5 Tactics to Live Weibo (Tweet) an Event

Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Read More...

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Twitter Places Brand Tweets Atop Timelines
Social

Twitter Places Brand Tweets Atop Timelines

15y Christopher Heine

Twitter Places Brand Tweets Atop Timelines

Promoted Tweets to Followers aims to boost visibility among users who follow the advertiser. Read More...

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Why Content Curation Should Be at the Heart of Every Social Experience
Asia

Why Content Curation Should Be at the Heart of Every Social Experience

15y Vincent Teo

Why Content Curation Should Be at the Heart of Eve...

Consider these two ways that content curation can facilitate brands to engage with consumers. Read More...

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Taco Bell Wraps Food With QR Codes and MTV
Social

Taco Bell Wraps Food With QR Codes and MTV

15y Christopher Heine

Taco Bell Wraps Food With QR Codes and MTV

Smart phone users get a sneak peek at music video awards content. Read More...

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Whole Foods Goes Social for Ramadan
Media

Whole Foods Goes Social for Ramadan

15y Christopher Heine

Whole Foods Goes Social for Ramadan

Along with Saffron Road brand, it pitches Muslims via Facebook and Twitter. Read More...

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ComScore: Brands Should Look Beyond Facebook Fans
Social

ComScore: Brands Should Look Beyond Facebook Fans

15y Kate Kaye

ComScore: Brands Should Look Beyond Facebook Fans

ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans. Read More...

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Social Media Beyond Marketing
Social

Social Media Beyond Marketing

15y Dave Evans

Social Media Beyond Marketing

Redefining social as a way of life, and what this means for your business. Read More...

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Toyota Donates 100 Cars on Facebook
Automotive

Toyota Donates 100 Cars on Facebook

15y Christopher Heine

Toyota Donates 100 Cars on Facebook

One vehicle per day goes to a nonprofit. Read More

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Twitter Hires Signal Overseas Consumer Strategy
Data insights

Twitter Hires Signal Overseas Consumer Strategy

15y Kate Kaye

Twitter Hires Signal Overseas Consumer Strategy

Moxie Interactive CEO Joel Lunenfeld is Twitter's new director of global brand strategy. Read More...

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Microsoft Apologizes for Twitter Gaffe - Again
Social

Microsoft Apologizes for Twitter Gaffe - Again

15y Christopher Heine

Microsoft Apologizes for Twitter Gaffe - Again

Winehouse Zune promotion leads to backpedaling. Read More...

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McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day
Asia

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

15y Adaline Lau

McDonald's Uses Facebook Places to Build Buzz For ...

Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Read More...

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Timeless Tips for Smart Social Media Marketing
Asia

Timeless Tips for Smart Social Media Marketing

15y Ashok Lalla

Timeless Tips for Smart Social Media Marketing

Five ways how David Ogilvy's wisdom can be applied to social marketing today. Read More...

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Facebook Ads: Three Case Studies
Social

Facebook Ads: Three Case Studies

15y Christopher Heine

Facebook Ads: Three Case Studies

Emerging brands share their strategies, tactics, and results. Read More...

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Google+ Speeds Timeframe for Business Profiles
Data insights

Google+ Speeds Timeframe for Business Profiles

15y Zachary Rodgers

Google+ Speeds Timeframe for Business Profiles

"Humbled" by brand interest, Google+ apologizes for inconsistent enforcement. Read More...

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Schools of Influence: Which One Is Right For You?
Analytics

Schools of Influence: Which One Is Right For You?

15y Brandon Cheung

Schools of Influence: Which One Is Right For You?

Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Read More...

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Subway Hopes Facebook 'Buzz' Is on Key
Social

Subway Hopes Facebook 'Buzz' Is on Key

15y Christopher Heine

Subway Hopes Facebook 'Buzz' Is on Key

Brand aligns with MTV for music-based promotion. Read More...

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Pfizer Facebook Page Returns With No Impact on Other Pages
Healthcare & Pharma

Pfizer Facebook Page Returns With No Impact on Other Pages

15y Kate Kaye

Pfizer Facebook Page Returns With No Impact on Oth...

Hacking incident will not affect drug maker's brand- or disease-related Facebook pages. Read More...

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Google+ Growth: Time Spent Spikes, Young Demos Dominate
Social

Google+ Growth: Time Spent Spikes, Young Demos Dominate

15y Zachary Rodgers

Google+ Growth: Time Spent Spikes, Young Demos Dom...

Google+ ranks 42nd among social networking sites in visits, according to Experian Hitwise data shared with ClickZ. Read More...

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Publicis Adds Big Fuel to Vivaki Wing
Social

Publicis Adds Big Fuel to Vivaki Wing

15y Christopher Heine

Publicis Adds Big Fuel to Vivaki Wing

Holding company purchases well-known social media agency. Read More...

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Foursquare Custom Badges Require $75K Commitment
Social

Foursquare Custom Badges Require $75K Commitment

15y Christopher Heine

Foursquare Custom Badges Require $75K Commitment

Brands must pony up to get name inside the mobile game. Read More...

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Colgate Broadcasts Facebook 'Smiles' to London Tube Stations
Social

Colgate Broadcasts Facebook 'Smiles' to London Tube Stations

15y Christopher Heine

Colgate Broadcasts Facebook 'Smiles' to London Tub...

Toothpaste brand and Kraft ask consumers for social grins. Read More...

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Are You In Love or Just Doing a Trade?
Analytics

Are You In Love or Just Doing a Trade?

15y Pushkar Sane

Are You In Love or Just Doing a Trade?

Brand managers should stop calculating ROI for social. Read More...

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Netflix Backlash Builds on Many Platforms
Social

Netflix Backlash Builds on Many Platforms

15y Douglas Quenqua

Netflix Backlash Builds on Many Platforms

A whiff of opportunity for RedBox and other rivals, but none have yet seized it. Read More...

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Like-Gating Works, Brands Doubling Up on Facebook
Social

Like-Gating Works, Brands Doubling Up on Facebook

15y Christopher Heine

Like-Gating Works, Brands Doubling Up on Facebook

While "likes" lift, CPC ads become more expensive. Read More...

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In Search of a Golden Blend: Search + Social
Asia

In Search of a Golden Blend: Search + Social

15y Sara Ye

In Search of a Golden Blend: Search + Social

We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China. Read More...

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