Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'
Social

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'

15y Christopher Heine

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'L...

Quick-serve brand will give away 10 million tacos to Facebook users who "like" it. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Brands That Listen
Social

Brands That Listen

15y Dave Evans

Brands That Listen

What can you learn if you listen to your customers? Consider these examples. Read More...

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The New Digital Divide
Asia

The New Digital Divide

15y Vijay Sankaran

The New Digital Divide

Agencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Email

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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Groupon CEO Defends Ads After Social Media Backlash
Social

Groupon CEO Defends Ads After Social Media Backlash

15y Christopher Heine

Groupon CEO Defends Ads After Social Media Backlas...

Negative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Read More...

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Twitter Bestows Verified Account on Howard Stern, Others Wait
Marketing

Twitter Bestows Verified Account on Howard Stern, Others Wait

15y Kate Kaye

Twitter Bestows Verified Account on Howard Stern, ...

Radio talk show legend obtains a verified Twitter account right away, while powerful people like Virginia Governor Bob McDonnell still don't have one....

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Super Bowl Ads 2011: Winners and Losers
Social

Super Bowl Ads 2011: Winners and Losers

15y Anna Maria Virzi

Super Bowl Ads 2011: Winners and Losers

Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...

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AOL's HuffPo Acquisition Is a Bid for Social Ad Spend
Display Advertising

AOL's HuffPo Acquisition Is a Bid for Social Ad Spend

15y Zachary Rodgers

AOL's HuffPo Acquisition Is a Bid for Social Ad Sp...

The Huffington Post is a fast growing site. Can it deliver the higher CPMs AOL craves? Read More...

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Facebook Comments on Congressional Privacy Inquiry
Data insights

Facebook Comments on Congressional Privacy Inquiry

15y Kate Kaye

Facebook Comments on Congressional Privacy Inquiry

Legislators grill Facebook on its commitment to privacy for the second time in four months. Read More...

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Groupon, LivingSocial Play Mimic Before Super Bowl
Social

Groupon, LivingSocial Play Mimic Before Super Bowl

15y Christopher Heine

Groupon, LivingSocial Play Mimic Before Super Bowl

Groupon's $20-for-$10 Barnes & Noble voucher mirrors the recent LivingSocial-Amazon deal. Read More...

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LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

15y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

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Al Jazeera Aims to Harness Twitter Momentum
Social

Al Jazeera Aims to Harness Twitter Momentum

15y Christopher Heine

Al Jazeera Aims to Harness Twitter Momentum

Qatar-based cable channel attempts to rally support among Americans with Promoted Trend ad. Read More...

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Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl
Social

Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl

15y Christopher Heine

Audi Revs Up Twitter, Facebook, and YouTube for Su...

Supports in-game spot with a bevy of social media tie-ins. Read More...

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Chili's Serves Free Brownie Sundaes for Facebook's Birthday
Social

Chili's Serves Free Brownie Sundaes for Facebook's Birthday

15y Christopher Heine

Chili's Serves Free Brownie Sundaes for Facebook's...

Restaurant chain eschews "like" wall tactic, making freebie coupons available to all Facebook users. Read More...

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Social CRM Helps Airlines Weather Winter Storms
Social

Social CRM Helps Airlines Weather Winter Storms

15y Christopher Heine

Social CRM Helps Airlines Weather Winter Storms

Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Read More...

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How YouTube Used Obama Chat to Build Brand
Marketing

How YouTube Used Obama Chat to Build Brand

15y Joan Voight

How YouTube Used Obama Chat to Build Brand

YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...

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Mercedes-Benz Rides Twitter to Super Bowl
Automotive

Mercedes-Benz Rides Twitter to Super Bowl

15y Christopher Heine

Mercedes-Benz Rides Twitter to Super Bowl

First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Read More...

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Integrating Offline Marketing With Social Media
Social

Integrating Offline Marketing With Social Media

15y Liana Evans

Integrating Offline Marketing With Social Media

Five lessons learned from Radio Shack for integrating your online marketing efforts. Read More...

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Punxsutawney Phil Gets a Foursquare Badge of His Own
Social

Punxsutawney Phil Gets a Foursquare Badge of His Own

15y Lisa Lacy

Punxsutawney Phil Gets a Foursquare Badge of His O...

Pennsylvania Tourism adds a location-based twist to Groundhog Day tradition. Read More...

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Kibbles 'N Bits Serves Geo-Social With Print Ads
Social

Kibbles 'N Bits Serves Geo-Social With Print Ads

15y Christopher Heine

Kibbles 'N Bits Serves Geo-Social With Print Ads

Dog food brand runs 30-day campaign that combines USA Weekend magazine with Whrrl's "Society" platform. Read More...

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Facebook Ads Get Half the Clicks of Network Banners
Social

Facebook Ads Get Half the Clicks of Network Banners

15y Christopher Heine

Facebook Ads Get Half the Clicks of Network Banner...

Webtrends' report shows paid promotions lagged in 2010 compared to the previous year. Read More...

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Want This Facebook Offer? Better 'Like' Us First
Data insights

Want This Facebook Offer? Better 'Like' Us First

15y Christopher Heine

Want This Facebook Offer? Better 'Like' Us First

Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Read...

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Tea Partiers Were Most Active Social Site Users in 2010
Data insights

Tea Partiers Were Most Active Social Site Users in 2010

15y Kate Kaye

Tea Partiers Were Most Active Social Site Users in...

Pew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...

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Visa and NFL Take to Twitter For Super Bowl Branding
Social

Visa and NFL Take to Twitter For Super Bowl Branding

15y Christopher Heine

Visa and NFL Take to Twitter For Super Bowl Brandi...

Microsite aggregates tweets by and about the Steelers and Packers. Read More...

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YouTube Helps Put NYC Startup Birchbox on the Map
Media

YouTube Helps Put NYC Startup Birchbox on the Map

15y Lisa Lacy

YouTube Helps Put NYC Startup Birchbox on the Map

Beauty startup has used a light marketing touch, growing its community on social and video channels. Read More...

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Case for Digital Specialists
Asia

Case for Digital Specialists

15y Pushkar Sane

Case for Digital Specialists

Five success factors for a true digital specialist. Read More

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