The news could be an indication of the Web advertising industry's recovery, according to NetRatings. Read More...
View articleE-commerce marketers under-value referrals' contribution to sales, according to new research from Taylor Nelson Sofres. Read More...
View articleMost e-mail marketers opt for permission-based lists and take great measures to target legitimate recipients. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articleThey might not be flashy, but online classifieds are the fastest-growing segment in a rebounding Web advertising industry. Read More...
View articleTrue, there's a lot going wrong in online advertising – but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Rea...
View articleMany countries are reaching their citizens through technology, but some nations are more successful at it than others. Read More...
View articleAdvertisers value regionally targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspape...
View articleJupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for ...
View articleEven the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Read More...
View articleA survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleAuthor examines 2000 Arizona Democratic primary that was first to use Web. Read More...
View articleRather than competing with mainstream media for ad dollars, the Webmight serve as a valuable add-on to traditional media buys. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleWeb sites are making greater attempts to guard the vast amounts of collected personal and e-mail information. Read More...
View articleContinuing the growing optimism about the future of Web advertising, new research suggests that the online ad space is coping with – and overcoming – ...
View articleCost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research f...
View articleAdvertising is falling out of favor with software companies, a survey of U.S.-based software marketing executives found, but the opposite is true of I...
View articleWith reduced budgets and smaller staffs, Internet and high-technology marketers are spending more of their time focusing on short-term goals during th...
View articleCMRi estimates that online ad spending for 2001 totaled $2.5 billion, a 14.7 percent drop from 2000. Read More...
View articleLooking to jump start a somewhat inert industry, some of the biggest names in online advertising have released studies touting its effectiveness. Read...
View articleSuper Bowl XXXVI wasn't a parade of dot-com ads like it was a couple of years ago, but some advertisers did manage to see their Web traffic spike. It ...
View articleThe advertising industry, hammered as bad as any by the U.S. recession, got another positive forecast for 2002, this time from CMR. Read More...
View articleE-mail marketing has proved to be one of the more resilient areas of the online advertising industry, but its clients are often undermining their succ...
View articleMore than half of American adults with online access visited a government Web site in the past year, according to the National Technology Readiness Su...
View articleConsumers miss out on advertising branding messages when the ads appear in cluttered Web pages, according to a study by Dynamic Logic. Read More...
View articleNearly half of European marketers are engaged in online marketing as part of their marketing strategy, according to a DoubleClick study, and they're m...
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