URLs Rank with Toll-Free Numbers
Ad Industry Metrics

URLs Rank with Toll-Free Numbers

27y Michael Pastore

URLs Rank with Toll-Free Numbers

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Ad Spending Keeps Increasing
Ad Industry Metrics

Ad Spending Keeps Increasing

27y Michael Pastore

Ad Spending Keeps Increasing

Online ad spending will reach the $7.1 billion mark by 2002, according to a report by Simba Information. Read More...

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Broadband Ads More Effective
Ad Industry Metrics

Broadband Ads More Effective

27y Michael Pastore

Broadband Ads More Effective

A five-month study of broadband advertising on the Internet found that it significantly increases brand recall, provides more effective branding exper...

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Banner Ads Effective at Branding
Ad Industry Metrics

Banner Ads Effective at Branding

27y Michael Pastore

Banner Ads Effective at Branding

Online banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands, ac...

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Ad Revenue Reaches Another Record
Ad Industry Metrics

Ad Revenue Reaches Another Record

27y Michael Pastore

Ad Revenue Reaches Another Record

Internet advertising revenues for the third quarter of 1998 climbed to $491 million, an increase of 116 percent over the third quarter of 1997, accord...

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Online Political Ads Sway Voters
Ad Industry Metrics

Online Political Ads Sway Voters

27y Michael Pastore

Online Political Ads Sway Voters

Online banner advertising influences voter awareness and attitudes, according to E-Voter 98, a case study on the attitudinal impact of online politica...

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Top 10 Fastest Growing Site Categories
Ad Industry Metrics

Top 10 Fastest Growing Site Categories

27y Michael Pastore

Top 10 Fastest Growing Site Categories

The top 10 fastest growing site categories on the Web according to the Online Advertising Report by Adknowledge. Read More...

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More Sites Sought Advertising in 1998
Ad Industry Metrics

More Sites Sought Advertising in 1998

27y Michael Pastore

More Sites Sought Advertising in 1998

The number of Web sites seeking advertising increased 38 percent during 1998, according to the second annual Online Advertising Report (OAR) Year in R...

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Legal Advertising Will Grow on Net
Ad Industry Metrics

Legal Advertising Will Grow on Net

27y Michael Pastore

Legal Advertising Will Grow on Net

Internet advertising by the legal field should grow over the next three years, according to a survey conducted for The Affiliates, a legal staffing se...

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1998 Holiday Web Advertising
Ad Industry Metrics

1998 Holiday Web Advertising

27y Michael Pastore

1998 Holiday Web Advertising

This the summary of Web advertising during the 1998 season according to Net Ratings. Read More...

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More Voters Get Election News from Net
Ad Industry Metrics

More Voters Get Election News from Net

27y Michael Pastore

More Voters Get Election News from Net

Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching...

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Rise in Health Ads Predicted
Ad Industry Metrics

Rise in Health Ads Predicted

27y Michael Pastore

Rise in Health Ads Predicted

Health and medical advertising online will grow to more than $265 million by 2002, according to a report by Jupiter Communications. Health and medical...

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Online Directories Not Paying Off
Ad Industry Metrics

Online Directories Not Paying Off

27y Michael Pastore

Online Directories Not Paying Off

A report by Forrester Research examining online directories concludes that advertisers are not getting a return on investment for their listings. Forr...

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Japanese Online Ad Revenue Rising
Ad Industry Metrics

Japanese Online Ad Revenue Rising

27y Michael Pastore

Japanese Online Ad Revenue Rising

Internet advertising in Japan is expected to generate $74.8 million by then end of 1998, according to Dentsu Inc. This represents a 50 percent increas...

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Consumers Tolerate Web Advertising
Ad Industry Metrics

Consumers Tolerate Web Advertising

27y Michael Pastore

Consumers Tolerate Web Advertising

It appears that Internet users don't mind advertisements on the Internet because they think it keeps them from shelling out money for content. The maj...

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Online Ad Revenue Soars in Canada
Ad Industry Metrics

Online Ad Revenue Soars in Canada

27y Michael Pastore

Online Ad Revenue Soars in Canada

Online advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...

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Sharp Rise in Online Ad Spending
Ad Industry Metrics

Sharp Rise in Online Ad Spending

27y Michael Pastore

Sharp Rise in Online Ad Spending

Online advertising expenditures surged in the first quarter of 1998, with the top 25 industries reporting a 92 percent increase on their spending in f...

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