Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
View articleNielsen accuses rival of violating intellectual property related to online measurement. Read More...
View articleVerizon iPhones are building ad share, according to Millennial Media. Read More...
View articleNew ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...
View articleAnother month of search share growth helps Bing eat away slowly at Google's lead. Read More...
View articleAt SXSWi, young geo-social exec packs a punch with marketing examples. Read More...
View articleBorrell Associates finds more than half of small businesses will increase digital spending this year. Read More...
View articleMarketers react to image-based promotions on the right-hand side of opened e-mail messages. Read More...
View articleGoogle's mobile OS overtakes RIM's BlackBerry as most popular in the U.S. Read More...
View articleNetwork enables contextual advertising and re-targeting for multi-location brands. Read More...
View articleUsers streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...
View articleA look at the top 25 online properties in the U.S. during January, ranked by unique users. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleSites like Groupon and LivingSocial reached nearly a fifth of North American Internet users in December. Read More...
View articleBrands increasingly enlist celebs as social media influencers. Read More...
View articleRetailer leans on digital to attract a younger audience. Read More...
View articleMixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...
View articleAlmost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...
View articleOnly eight months ago, it was ranked 32nd. Read More...
View articleAdvertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...
View articleExplicit core share of U.S. searches shows Microsoft's growth. Read More...
View articleEffort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Read More...
View articleStudy finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...
View articleLevi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Read More...
View articleMore U.S. and EU mobile users accessed online content through Web browsers than through apps in Q4 2010. Read More...
View articleTime spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...
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