Top U.S. Online Ad Networks by Reach, September 2010
Ad Industry Metrics

Top U.S. Online Ad Networks by Reach, September 2010

15y Jack Marshall

Top U.S. Online Ad Networks by Reach, September 20...

Yahoo's network reaches more U.S. users than any other, according to comScore. Read More...

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IAB Reports Record Half Year for U.S. Online Advertising
Ad Industry Metrics

IAB Reports Record Half Year for U.S. Online Advertising

15y Jack Marshall

IAB Reports Record Half Year for U.S. Online Adver...

First six months of 2010 suggest a return to health for the online advertising market, according to IAB report. Read More...

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Microsoft Joins the Mobile Ad Race With Windows Phone 7
Data insights

Microsoft Joins the Mobile Ad Race With Windows Phone 7

15y Jack Marshall

Microsoft Joins the Mobile Ad Race With Windows Ph...

Microsoft hopes the launch of its new mobile operating system will aid its progress in the mobile ad space. Read More...

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Android Sales Outpace iPhone in August
Data insights

Android Sales Outpace iPhone in August

16y Jack Marshall

Android Sales Outpace iPhone in August

Google's mobile operating system is rapidly gaining ground on Apple's iPhone OS, according to Nielsen. Read More...

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Rivals Beat Apple to iAd-like Executions on iPad
Data insights

Rivals Beat Apple to iAd-like Executions on iPad

16y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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YouTube Ads Serve Up Negative Messaging for Cheerios
CPG

YouTube Ads Serve Up Negative Messaging for Cheerios

16y Christopher Heine

YouTube Ads Serve Up Negative Messaging for Cheeri...

Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...

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Smartphones Now Dominate Mobile Browser and App Use in U.S.
Data insights

Smartphones Now Dominate Mobile Browser and App Use in U.S.

16y Jack Marshall

Smartphones Now Dominate Mobile Browser and App Us...

Smartphones overtook non-smartphone handsets as primary devices for mobile browser and app use. Read More...

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August Growth Crowns Facebook Number Two Video Site in U.S.
Data insights

August Growth Crowns Facebook Number Two Video Site in U.S.

16y Jack Marshall

August Growth Crowns Facebook Number Two Video Sit...

Facebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...

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Top U.S. Online Properties, August 2010
Audience

Top U.S. Online Properties, August 2010

16y Jack Marshall

Top U.S. Online Properties, August 2010

A look at the the top 25 online properties in August, according to comScore. Read More...

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Travel CPCs Up In August, as Others Fall
Automotive

Travel CPCs Up In August, as Others Fall

16y Jack Marshall

Travel CPCs Up In August, as Others Fall

U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...

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Measurement Firms Differ Over Bing's Progress
Data insights

Measurement Firms Differ Over Bing's Progress

16y Jack Marshall

Measurement Firms Differ Over Bing's Progress

Nielsen and comScore disagree over Bing's recent growth in market share. Read More...

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Microsoft Overtakes Yahoo in Search, Says Nielsen
Data insights

Microsoft Overtakes Yahoo in Search, Says Nielsen

16y Zachary Rodgers

Microsoft Overtakes Yahoo in Search, Says Nielsen

Yahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...

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Apple and Google Continue Smartphone Growth in Europe
Data insights

Apple and Google Continue Smartphone Growth in Europe

16y Jack Marshall

Apple and Google Continue Smartphone Growth in Eur...

Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Read More...

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Strong Growth for Twitter's Mobile Audience
Data insights

Strong Growth for Twitter's Mobile Audience

16y Jack Marshall

Strong Growth for Twitter's Mobile Audience

Traffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...

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Digital Wunderkinds Discuss the Best Teen-Focused Campaigns
Data insights

Digital Wunderkinds Discuss the Best Teen-Focused Campaigns

16y Christopher Heine

Digital Wunderkinds Discuss the Best Teen-Focused ...

Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...

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Users Over 50 Double Social Networking Use in a Year
Data insights

Users Over 50 Double Social Networking Use in a Year

16y Jack Marshall

Users Over 50 Double Social Networking Use in a Ye...

Sites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...

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Facebook Continues Strong International Growth
Data insights

Facebook Continues Strong International Growth

16y Jack Marshall

Facebook Continues Strong International Growth

The social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...

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ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities
Ad Industry Metrics

ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

16y Jack Marshall

ComScore’s Nedstat Buy to Enhance Video and Mobile...

Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. Read More...

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Real Estate Sites Enjoy Benefits of Market Slowdown
Audience

Real Estate Sites Enjoy Benefits of Market Slowdown

16y Jack Marshall

Real Estate Sites Enjoy Benefits of Market Slowdow...

As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...

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Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
Data insights

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

16y Kate Kaye

Targeted Display and Streaming Video Ads to Grow 6...

According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...

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Real Estate Sites Enjoy Benefits of Market Slowdown
Audience

Real Estate Sites Enjoy Benefits of Market Slowdown

16y Jack Marshall

Real Estate Sites Enjoy Benefits of Market Slowdow...

As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...

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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

16y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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News Corp to Integrate Fox Audience Network With MySpace
Data insights

News Corp to Integrate Fox Audience Network With MySpace

16y Jack Marshall

News Corp to Integrate Fox Audience Network With M...

Integration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...

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Facebook Accounts for 1 in 6 U.K. Page Views
Audience

Facebook Accounts for 1 in 6 U.K. Page Views

16y Jack Marshall

Facebook Accounts for 1 in 6 U.K. Page Views

The social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

16y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Report: Twitter Hires First Vice President of Revenue
Data insights

Report: Twitter Hires First Vice President of Revenue

16y Jack Marshall

Report: Twitter Hires First Vice President of Reve...

Twitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign
Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

16y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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