New #MenUnited campaign from Prostate Cancer UK scores 75,000 sign-ups
Acquisition

New #MenUnited campaign from Prostate Cancer UK scores 75,000 sign-ups

12y Lucy Smeddle

New #MenUnited campaign from Prostate Cancer UK sc...

Only two days after the launch of its Men Vs. Prostate Cancer movement, Prostate Cancer UK had already reached its sign-up target. After seven, it had...

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Whatever you do with your marketing campaign, make sure it’s emotional
Acquisition

Whatever you do with your marketing campaign, make sure it’s emotional

12y Lucy Smeddle

Whatever you do with your marketing campaign, make...

Recent research carried out by scientists studying the effect of emotion on whether videos go viral has proved beyond doubt that the more buttons mark...

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7 Tools for Creating a Conversion-Optimized Mobile Website
Acquisition

7 Tools for Creating a Conversion-Optimized Mobile Website

12y Tim Ash

7 Tools for Creating a Conversion-Optimized Mobile...

These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. R...

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A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion
Acquisition

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

12y Kristin Low

A Sign-Up Is Not a Customer -- 4 Ways to Rethink C...

By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four t...

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From birth to world domination: Facebook over 10 years
Acquisition

From birth to world domination: Facebook over 10 years

12y Lucy Smeddle

From birth to world domination: Facebook over 10 y...

Take a look at this fantastic infographic created by the digital marketing team at DPFOC, which shows Facebook's own digital timeline since its incept...

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The best social media campaigns of 2013
Acquisition

The best social media campaigns of 2013

12y Lucy Smeddle

The best social media campaigns of 2013

In need of some creative inspiration? Check out this awesome infographic from Unmetric, which looks at the top online campaigns created by brands last...

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Grammy winners experience massive boost in online engagement
Acquisition

Grammy winners experience massive boost in online engagement

12y Lucy Smeddle

Grammy winners experience massive boost in online ...

It looks like the social media magic wielded by the one-woman digital marketing team at the Grammys did wonders for the artists featured, who have rep...

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BBC trials new Instagram video service to target mobile users
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BBC trials new Instagram video service to target mobile users

12y Lucy Smeddle

BBC trials new Instagram video service to target m...

In an innovative move, the Beeb has decided to launch Instafax, a Ceefax-inspired social media experiment, which will see three 15-second videos uploa...

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3 Actionable Data Points Every Marketer Needs in 2014
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3 Actionable Data Points Every Marketer Needs in 2014

12y Aubrey Beck

3 Actionable Data Points Every Marketer Needs in 2...

In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. ...

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Crimestoppers teams with OgilvyOne to launch #putpocket campaign
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Crimestoppers teams with OgilvyOne to launch #putpocket campaign

12y Lucy Smeddle

Crimestoppers teams with OgilvyOne to launch #putp...

In a move to raise awareness about pickpocketing, independent charity Crimestoppers has decided to get digital with the launch of its new #putpocket c...

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Last week for .rising readers to get 33% off new IDM digital marketing course
Acquisition

Last week for .rising readers to get 33% off new IDM digital marketing cour...

12y Lucy Smeddle

Last week for .rising readers to get 33% off new I...

IDM online has reserved 25 places (15 remaining) for .rising readers on their new course, which can be reserved before its launch later this month. Wh...

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Selfies: the good, the bad and the ugly
Acquisition

Selfies: the good, the bad and the ugly

12y Lucy Smeddle

Selfies: the good, the bad and the ugly

Love 'em or hate 'em, selfies have now firmly established themselves as a part of this smartphone-addicted world. As 2013's word of the year, it looks...

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Conversion Trends to Watch in 2014
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Conversion Trends to Watch in 2014

12y Tim Ash

Conversion Trends to Watch in 2014

Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Read More...

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New OnePiece campaign encourages customers to share and save
Acquisition

New OnePiece campaign encourages customers to share and save

12y Lucy Smeddle

New OnePiece campaign encourages customers to shar...

An inspired new #HackTheSale promotion from Norwegian retail company OnePiece is encouraging social media fans to exclaim their love of onesies to the...

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New Feel Unique app lets Facebook fans design their own t-shirts
Acquisition

New Feel Unique app lets Facebook fans design their own t-shirts

12y Lucy Smeddle

New Feel Unique app lets Facebook fans design thei...

A new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new ...

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Importance of branded apps exemplified in success of Volkswagen gaming app
Acquisition

Importance of branded apps exemplified in success of Volkswagen gaming app

12y Lucy Smeddle

Importance of branded apps exemplified in success ...

Volkswagen Group’s latest racing experience app, Sports Car Challenge 2, has achieved an impressive 1m global downloads in only 10 weeks, delivering 5...

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Devil's Due possessed baby prankvertisement goes viral
Acquisition

Devil's Due possessed baby prankvertisement goes viral

12y Lucy Smeddle

Devil's Due possessed baby prankvertisement goes v...

Though critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil's Due has proved tha...

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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website
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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

12y Nathan Richter

Rolling Out the Welcome Mat: Selling Directly to C...

A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...

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HBO airs new Girls episodes on YouTube in a bid to draw in younger audiences
Acquisition

HBO airs new Girls episodes on YouTube in a bid to draw in younger audience...

12y Lucy Smeddle

HBO airs new Girls episodes on YouTube in a bid to...

US television network HBO has reportedly made the bold decision to air the much anticipated first two episodes of the new season of Girls, its popular...

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Apple takes inspiration from Dead Poets Society for new iPad Air ad
Acquisition

Apple takes inspiration from Dead Poets Society for new iPad Air ad

12y Lucy Smeddle

Apple takes inspiration from Dead Poets Society fo...

A classic scene from the coming-of-age American movie, which sees Robin Williams recite a moving Walt Whitman poem, has been used as the voice-over fo...

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6 Tools for Optimizing Your Copy, Content and Headlines
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6 Tools for Optimizing Your Copy, Content and Headlines

12y Tim Ash

6 Tools for Optimizing Your Copy, Content and Head...

Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...

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H&M to feature David Beckham in new interactive 'shoppable' TV ad during 2014 Super Bowl
Acquisition

H&M to feature David Beckham in new interactive 'shoppable' TV ad durin...

12y Lucy Smeddle

H&M to feature David Beckham in new interactiv...

Though he may have now retired from professional football, David Beckham isn't hanging up his H&M designed undies just yet, as news spreads that t...

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PETA unleashes muscle power in new campaign featuring Danny Cipriani
Acquisition

PETA unleashes muscle power in new campaign featuring Danny Cipriani

12y Lucy Smeddle

PETA unleashes muscle power in new campaign featur...

Long known for its use of flesh-baring celebrities to help promote new campaigns, animal rights charity People for the Ethical Treatment of Animals (P...

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First ever Sport Social Media Index rates digitally savvy sports clubs
Acquisition

First ever Sport Social Media Index rates digitally savvy sports clubs

12y Lucy Smeddle

First ever Sport Social Media Index rates digitall...

Sports clubs around the UK might just start upping their social media game, as the first ever index ranking 148 professional British football, rugby a...

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#XmasJammies video goes viral as family shows brands how it's done
Acquisition

#XmasJammies video goes viral as family shows brands how it's done

12y Lucy Smeddle

#XmasJammies video goes viral as family shows bran...

OK, so it may seem a little cringeworthy in parts, but the Holderness family video, a modern take on the annual Christmas card, which features Kim, Pe...

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Charity puts new spin on fundraising gifts with #RockTheGoat campaign
Acquisition

Charity puts new spin on fundraising gifts with #RockTheGoat campaign

12y Rebecca Horsley

Charity puts new spin on fundraising gifts with #R...

The Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome ne...

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adidas pokes fun at Murray haters with sponsored tweet
Acquisition

adidas pokes fun at Murray haters with sponsored tweet

12y Lucy Smeddle

adidas pokes fun at Murray haters with sponsored t...

Though a man of few words, Scotland's Andy Murray still managed to pick the Sports Personality of the Year 2013 prize at the weekend due to the wave o...

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