Brands battle it out to win youth vote with Anchorman 2 deals
Acquisition

Brands battle it out to win youth vote with Anchorman 2 deals

12y Lucy Smeddle

Brands battle it out to win youth vote with Anchor...

With "a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo", it's no wonder brands are looking to get involve...

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Brand USA partners with ESPN to encourage Brits to back US sports
Acquisition

Brand USA partners with ESPN to encourage Brits to back US sports

12y Rebecca Horsley

Brand USA partners with ESPN to encourage Brits to...

DiscoverAmerica.com now plays host to an interactive map which plays short videos looking at major US sports teams and where games take place across t...

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M&S launches social media campaign to drum up excitement for Winter ads
Acquisition

M&S launches social media campaign to drum up excitement for Winter ads

12y Lucy Smeddle

M&S launches social media campaign to drum up ...

Retail giant Marks & Spencer has published a teaser video for one of its new Winter fairytale-themed adverts on its Facebook, Twitter and Instagra...

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Using Email to Get the Conversion (Without Stalking)
Acquisition

Using Email to Get the Conversion (Without Stalking)

12y Tim Ash

Using Email to Get the Conversion (Without Stalkin...

Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...

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HMV launches new content-focused website to enhance online rep
Acquisition

HMV launches new content-focused website to enhance online rep

12y Lucy Smeddle

HMV launches new content-focused website to enhanc...

In a bid to re-assert its place within the film, TV, music and gaming markets, HMV has redesigned its main website and done away with the temporary si...

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Sean Bean makes wishes come true in new Fairy campaign
Acquisition

Sean Bean makes wishes come true in new Fairy campaign

12y Lucy Smeddle

Sean Bean makes wishes come true in new Fairy camp...

We've seen him beheaded in Game of Thrones and give up his life in a bid to protect hobbits in Lord of the Rings, and the teaser ad for Fairy's new ca...

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Getting Excited about Google Analytics’ Upcoming Features
Acquisition

Getting Excited about Google Analytics’ Upcoming Features

12y Vinoaj Vijeyakumaar

Getting Excited about Google Analytics’ Upcoming F...

Let's focus on three that will open up new avenues on your journey of optimizing conversion rates. Read More...

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Ryanair's CEO dresses as a leprachaun before flirting with customers during live Q&A
Acquisition

Ryanair's CEO dresses as a leprachaun before flirting with customers during...

12y Lucy Smeddle

Ryanair's CEO dresses as a leprachaun before flirt...

If there was a rule book on how best to handle live Q&A sessions on Twitter, Ryanair's Michael O’Leary, aka the self-proclaimed 'genius, Jesus, Su...

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Promotions: Are They a Lifeblood or a Dirty Word?
Acquisition

Promotions: Are They a Lifeblood or a Dirty Word?

12y Nathan Richter

Promotions: Are They a Lifeblood or a Dirty Word?

Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...

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McDonald's comes over all digital with launch of online game and social media campaign
Acquisition

McDonald's comes over all digital with launch of online game and social med...

12y Lucy Smeddle

McDonald's comes over all digital with launch of o...

Following in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...

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British Gas experiences social media nightmare with live Twitter Q&A
Acquisition

British Gas experiences social media nightmare with live Twitter Q&A

12y Lucy Smeddle

British Gas experiences social media nightmare wit...

Here's a hint: After making an announcement about massive price-hikes, be prepared for the onslaught of a disgruntled British public. Read More...

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KFC targets young adults with new mobile game
Acquisition

KFC targets young adults with new mobile game

12y Lucy Smeddle

KFC targets young adults with new mobile game

Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhan...

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Barclaycard gets romantic in latest campaign
Acquisition

Barclaycard gets romantic in latest campaign

12y Lucy Smeddle

Barclaycard gets romantic in latest campaign

Lost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...

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Landing Page Video: Conversion Villain or Hero?
Acquisition

Landing Page Video: Conversion Villain or Hero?

12y Tim Ash

Landing Page Video: Conversion Villain or Hero?

So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...

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Pepsico's digitally-powered vegatable patch hits a dull note
Acquisition

Pepsico's digitally-powered vegatable patch hits a dull note

12y Lucy Smeddle

Pepsico's digitally-powered vegatable patch hits a...

An innovative campaign created to bridge the gap between online and real-life communities, Pepsico's vegetable patch that launched in Chicago this sum...

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Prankvertising: marketing gold or a shock too far?
Acquisition

Prankvertising: marketing gold or a shock too far?

12y Lucy Smeddle

Prankvertising: marketing gold or a shock too far?

In a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...

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Beer brands harness the powers of digital marketing
Acquisition

Beer brands harness the powers of digital marketing

12y Lucy Smeddle

Beer brands harness the powers of digital marketin...

In a bid to combat falling pub sales and growing competition, a number of innovative beer brands have taken to the internet to drive buzz for their pr...

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Dodge 'stays classy' with the help of Ron Burgundy in new online ads
Acquisition

Dodge 'stays classy' with the help of Ron Burgundy in new online ads

12y Lucy Smeddle

Dodge 'stays classy' with the help of Ron Burgundy...

A much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...

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Key Elements of a Realistic Attribution Model
Acquisition

Key Elements of a Realistic Attribution Model

12y Jeanne Jennings

Key Elements of a Realistic Attribution Model

Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...

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New GoPro ad goes viral with the help of a kitten-saving fireman
Acquisition

New GoPro ad goes viral with the help of a kitten-saving fireman

12y Lucy Smeddle

New GoPro ad goes viral with the help of a kitten-...

GoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...

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Netflix teams up with students in a bid to boost online presence
Acquisition

Netflix teams up with students in a bid to boost online presence

12y Lucy Smeddle

Netflix teams up with students in a bid to boost o...

In a bid to enhance its online reputation, internet streaming service Netflix has launched a new student ambassador programme in the UK and Ireland th...

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Confused.com launches new ad via Instagram
Acquisition

Confused.com launches new ad via Instagram

12y Lucy Smeddle

Confused.com launches new ad via Instagram

Price-comparison site Confused.com has embraced the digital age, choosing to whet its audiences' appetites by premiering a taster of its latest campai...

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Advertisers continue love affair with chickens in new LG ad
Acquisition

Advertisers continue love affair with chickens in new LG ad

12y Lucy Smeddle

Advertisers continue love affair with chickens in ...

After reporting on Mercedes Benz's recent love affair with the winged creature in a recent ad promoting the car brand's Magic Body Control technology,...

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Daily Mail advertisers under pressure as Miliband controversy continues
Acquisition

Daily Mail advertisers under pressure as Miliband controversy continues

12y Lucy Smeddle

Daily Mail advertisers under pressure as Miliband ...

After publishing accusatory stories against the late Ralph Miliband, a famous socialist and father of Labour Party Leader, Ed, The Daily Mail has face...

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4 Must-Have Components of a Successful Conversion Optimization Program
Acquisition

4 Must-Have Components of a Successful Conversion Optimization Program

12y Tim Ash

4 Must-Have Components of a Successful Conversion ...

Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Read More...

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Coca-Cola 'rolls out happiness' in latest campaign
Acquisition

Coca-Cola 'rolls out happiness' in latest campaign

12y Lucy Smeddle

Coca-Cola 'rolls out happiness' in latest campaign

As part of its recent "Where will happiness strike next?" project, Coca-Cola has released a new online ad revealing how it successfully brought some c...

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Joanna Lumley dons a beard for new Sky campaign
Acquisition

Joanna Lumley dons a beard for new Sky campaign

12y Lucy Smeddle

Joanna Lumley dons a beard for new Sky campaign

Sky has employed the use of national treasure Joanna Lumley for its latest campaign promoting its TV box set service. The ads will see Lumley imperson...

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