Selling out an event is not about sending out email; it's about planning a solid, integrated campaign. Bryan offers some tips for a successful confere...
View articleNothing is forever -- including personalization. Even loyal visitors' personal preferences change over time. How's your site handling this? Read More...
View articleTrying to reactivate defected customers is a futile exercise, but why not use RFM to catch them before they get away? Read More...
View articleDespite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articleNow that everyone's figured out that the holy grail of one-to-one marketing doesn't deserve the reverence it was once given, the venerable direct mark...
View articleIf the Internet is all about Me, what are the best 'My' sites on the Web? Read More...
View articleThere's hard data, and then there's the human factor. Measuring success and improving results means knowing how to assess both tangible and intangible...
View articleShopping for a tech solution and feel like you don't speak the language? Here are some plain-English questions to ask the vendors. Read More...
View articleDespite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articleYou're marketing your entire business. If something's not working, do you fix the symptoms or cure the disease? Read More...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleWho runs your business, you or your technology? Are your projects wired for simplicity? Read More...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleA small site rents vacation houses in Italy. Can it get personal with its existing technology? Jack says: Yes. Read More...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleA small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...
View articleWhen bringing users into an 'inner sanctum' where they'll be asked to reveal personal information, make sure they feel safe doing so. Read More...
View articleLocking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...
View articleArthur's found some pretty amazing parallels between analytic CRM and the world J.R.R. Tolkien created, populated by hobbits, elves, dwarves, wizards,...
View articleSealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleThe news is mostly good, especially the part about CRM not being a complete disaster. Read More...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleAccording to a survey of CIOs, more of these executives are focusing this year on their organization's ability to execute and support CRM by taking a ...
View articleThere's one very important thing we can learn from Lincoln -- to persevere and reach for greatness, moving beyond merely acceptable results. Read More...
View articleRecently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how...
View articleIf your "personalization" projects didn't make the 2002 budget, that doesn't mean you can't incorporate personalization into the projects that DID mak...
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