What can marketers learn from the best 2016 holiday gift guides?
Ecommerce

What can marketers learn from the best 2016 holiday gift guides?

9y Evan Magliocca

What can marketers learn from the best 2016 holida...

The holiday gift guide is mostly a loaded term in the retail world, with equal parts excitement and exhaustion, but these five retailers found success...

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Make New Friends, Keep The Old: How brands can create unique digital shopper experiences
Content

Make New Friends, Keep The Old: How brands can create unique digital shoppe...

9y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

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Heavy discounts and post-Black Friday lull create challenges for retailers
Ecommerce

Heavy discounts and post-Black Friday lull create challenges for retailers

9y Al Roberts

Heavy discounts and post-Black Friday lull create ...

According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...

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3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]
Ecommerce

3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]

9y Daniel Surmacz

3 Ways Online Retailers Will Dominate the 2016 Hol...

The upcoming season represents a huge business potential not only for physical shops but also ecommerce players as the shift from traditional in-store...

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The BOTS Act could help ticket sellers improve customer experience
Ecommerce

The BOTS Act could help ticket sellers improve customer experience

9y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

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Research-Backed Techniques to Boost Holiday Ecommerce Sales
Ecommerce

Research-Backed Techniques to Boost Holiday Ecommerce Sales

9y John Stevens

Research-Backed Techniques to Boost Holiday Ecomme...

If you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holi...

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Discount codes: 5 ways retailers can handle their deal addiction
Ecommerce

Discount codes: 5 ways retailers can handle their deal addiction

9y Jonathan Attwood

Discount codes: 5 ways retailers can handle their ...

Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and danger...

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Why Black Friday won’t be going anywhere for a while
Ecommerce

Why Black Friday won’t be going anywhere for a while

9y Robyn Croll

Why Black Friday won’t be going anywhere for a whi...

This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

9y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends
Acquisition

From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

9y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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A motivational message for retail email marketers (and everyone else, too)
Ecommerce

A motivational message for retail email marketers (and everyone else, too)

9y Ryan Phelan

A motivational message for retail email marketers ...

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...

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Three things we learnt from Black Friday 2016
Ecommerce

Three things we learnt from Black Friday 2016

9y Jonathan Attwood

Three things we learnt from Black Friday 2016

The figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busi...

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Cyber Monday breaks record for biggest online sales day in history
Data insights

Cyber Monday breaks record for biggest online sales day in history

9y Al Roberts

Cyber Monday breaks record for biggest online sale...

It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history. Read Mor...

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Black Friday sets new online sales record with $3.34 billion
Ecommerce

Black Friday sets new online sales record with $3.34 billion

9y Tereza Litsa

Black Friday sets new online sales record with $3....

Black Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth. Read More...

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How important is Black Friday?
Data insights

How important is Black Friday?

9y Al Roberts

How important is Black Friday?

Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...

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Blast to the past: Amazon purges old incentivized reviews
Ecommerce

Blast to the past: Amazon purges old incentivized reviews

9y Al Roberts

Blast to the past: Amazon purges old incentivized ...

Last month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...

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Keep these five points in mind to nail the customer journey
Customer behaviour

Keep these five points in mind to nail the customer journey

9y Jonathan Attwood

Keep these five points in mind to nail the custome...

Sometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...

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Four supplemental marketing strategies for holiday ecommerce growth
Ecommerce

Four supplemental marketing strategies for holiday ecommerce growth

9y Evan Magliocca

Four supplemental marketing strategies for holiday...

The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays. Read More...

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Five email marketing tips to increase Black Friday ecommerce traffic
B2C Email Marketing

Five email marketing tips to increase Black Friday ecommerce traffic

9y Tereza Litsa

Five email marketing tips to increase Black Friday...

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...

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Alibaba racks up $17.8 billion in Singles' Day sales
Data insights

Alibaba racks up $17.8 billion in Singles' Day sales

9y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

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Is Staples' Watson-powered Easy System the future of B2B sales?
Ecommerce

Is Staples' Watson-powered Easy System the future of B2B sales?

9y Al Roberts

Is Staples' Watson-powered Easy System the future ...

When Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...

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All you need to start your new online venture: 10 tools & 10 useful resources
Attribution

All you need to start your new online venture: 10 tools & 10 useful res...

9y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

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How to minimise the interaction cost of your web forms
Ecommerce

How to minimise the interaction cost of your web forms

9y Graham Charlton

How to minimise the interaction cost of your web f...

Completing a form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it eas...

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Infographic: average cart abandonment rates for Q3 2016
Ecommerce

Infographic: average cart abandonment rates for Q3 2016

9y Graham Charlton

Infographic: average cart abandonment rates for Q3...

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.  The highest abandonment rates were found in tra...

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Are you asking for too much information on web forms?
Ecommerce

Are you asking for too much information on web forms?

9y Graham Charlton

Are you asking for too much information on web for...

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...

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Mobile is the key link between Hong Kong marketers and Chinese consumers
Ecommerce

Mobile is the key link between Hong Kong marketers and Chinese consumers

9y Guest Writer

Mobile is the key link between Hong Kong marketers...

Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...

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How to make longer web forms easier for users
Ecommerce

How to make longer web forms easier for users

9y Graham Charlton

How to make longer web forms easier for users

Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...

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