Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleFour tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...
View articleCustomers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...
View articleIt's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...
View articleA recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...
View articleA new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...
View articleWhen it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...
View articleConducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your b...
View articleThere's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleRohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...
View articleLearn how to improve email performance by building long-term customer engagement through emails. Read More...
View articleIf you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...
View articleThe primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleMarketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleEmail never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...
View articleThere is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...
View articleReal-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...
View articleGmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Read More...
View articleLearn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...
View articleHow to highlight the potential loss of not opening and how to use a name to drive action. Read More...
View articleWhether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mi...
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