RSS: A Medium for Marketers
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RSS: A Medium for Marketers

23y Jeanne Jennings

RSS: A Medium for Marketers

Publishers have flocked to RSS. Wise e-mail marketers will be close on their heels. Read More...

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Accelerate Course Registrations With E-Mail
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Accelerate Course Registrations With E-Mail

23y Karen Gedney

Accelerate Course Registrations With E-Mail

How to shorten the marketing cycle for corporate training sessions. Read More...

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The Deadly Duo: Spam and Viruses, August 2003
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The Deadly Duo: Spam and Viruses, August 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, August 2003

The monthly ratio remains unchanged, but many e-mail users would prefer to clean toilets than wade through junk in their inboxes. Read More...

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Good News About E-Mail?
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Good News About E-Mail?

23y Paul Soltoff

Good News About E-Mail?

It may seem all you've heard recently are e-mail horror stories, but there are bright spots among the clouds. Read More...

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The Deadly Duo: Spam and Viruses, August 2003
Data insights

The Deadly Duo: Spam and Viruses, August 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, August 2003

The monthly ratio remains unchanged, but many e-mail users would prefer to clean toilets than wade through junk in their inboxes. Read More...

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QUALCOMM Unleashes Eudora 6.0
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QUALCOMM Unleashes Eudora 6.0

23y Justin Sanger

QUALCOMM Unleashes Eudora 6.0

With automatic spam protection, e-mail thread condenser, automated type formatting tools, and mailbox organizational shortcuts, the wireless giant say...

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What If the Lights Go Out on Your Campaign? Part 2
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What If the Lights Go Out on Your Campaign? Part 2

23y Heidi Anderson

What If the Lights Go Out on Your Campaign? Part 2

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy. Damage, and damage control. Read More...

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Strategy in Action: Evaluation Criteria
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Strategy in Action: Evaluation Criteria

23y Kathleen Goodwin

Strategy in Action: Evaluation Criteria

Evaluating an e-newsletter: the scoring criteria. Read More...

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EmailLabs Takes the High Road
Email

EmailLabs Takes the High Road

23y Kevin Newcomb

EmailLabs Takes the High Road

EmailLabs has staked its claim on the ’high-end self-service e-mail marketing business’ by focusing on technology, not marketing, to deliver its e-mai...

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Marketing Is Not the Enemy
Email

Marketing Is Not the Enemy

23y Al DiGuido

Marketing Is Not the Enemy

The war must target spam -- not corporate America. Read More

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Giving Distributors a Turnkey Campaign
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Giving Distributors a Turnkey Campaign

23y Karen Gedney

Giving Distributors a Turnkey Campaign

Want to increase channel revenue? A turnkey campaign may be the solution. Read More...

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How Small Businesses Can Tackle Big Viruses
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How Small Businesses Can Tackle Big Viruses

23y Jeanne Jennings

How Small Businesses Can Tackle Big Viruses

Over the past week, a series of viruses — most recently one known as Sobig-F — have infected e-mail systems worldwide, resulting in producing millions...

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The Long and Short of It
Email

The Long and Short of It

23y Paul Soltoff

The Long and Short of It

Copy should be as long as necessary to make the point. Paul offers tips on finding the right length. Read More...

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E-mail Marketing Holds Steady in Q2 2003
Ad Industry Metrics

E-mail Marketing Holds Steady in Q2 2003

23y Brian Morrissey

E-mail Marketing Holds Steady in Q2 2003

Open and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Read More...

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E-mail Around The World, July 2003
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E-mail Around The World, July 2003

23y ClickZ Stats Staff

E-mail Around The World, July 2003

MSN Hotmail was the hottest e-mail service in all the measured countries — except for the U.S., where Yahoo! holds a slight edge. Read More...

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E-mail Around The World, July 2003
Data insights

E-mail Around The World, July 2003

23y ClickZ Stats Staff

E-mail Around The World, July 2003

MSN Hotmail was the hottest e-mail service in all the measured countries – except for the U.S., where Yahoo! holds a slight edge. Read More...

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What If the Lights Go Out on Your Campaign?
Email

What If the Lights Go Out on Your Campaign?

23y Heidi Anderson

What If the Lights Go Out on Your Campaign?

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy sources. What went wrong? Read More...

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Strategy in Action: Listening to Readers
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Strategy in Action: Listening to Readers

23y Kathleen Goodwin

Strategy in Action: Listening to Readers

Readers are an invaluable source of market information. Listen and prosper. Read More...

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The Unsubscribe Dilemma
Email

The Unsubscribe Dilemma

23y Ben Isaacson

The Unsubscribe Dilemma

People are taught to report e-mail as spam and never unsubscribe. Why it's a problem -- and ideas for solutions. Read More...

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More Battles With the Demon Spammers
Email

More Battles With the Demon Spammers

23y Beth Cox

More Battles With the Demon Spammers

Readers respond to columnist Beth Cox’s commentary on why it was time to throw in the towel on her own personal crusade against spam. Read More...

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Mandated Opt-In for Fax Marketing. Is E-Mail Next?
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Mandated Opt-In for Fax Marketing. Is E-Mail Next?

23y Jeanne Jennings

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

Why wait for legislation? Read More

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Targeting Teachers: Three B2B E-Mail Case Studies
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Targeting Teachers: Three B2B E-Mail Case Studies

23y Karen Gedney

Targeting Teachers: Three B2B E-Mail Case Studies

Looking to impress teachers? Try study guides. Read More...

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Spam and Viruses: Unholy Matrimony, Part 2
Email

Spam and Viruses: Unholy Matrimony, Part 2

23y Carla Schroder

Spam and Viruses: Unholy Matrimony, Part 2

Make no mistake about it -- spam and viruses are deliberate, malicious assaults on our systems that often work together to penetrate and compromise ou...

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ISPs Block 17 Percent of Legit E-mail
Ad Industry Metrics

ISPs Block 17 Percent of Legit E-mail

23y Brian Morrissey

ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high. Read More...

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If I Were a Spammer
Email

If I Were a Spammer

23y Hans-Peter Brøndmo

If I Were a Spammer

Fraudulent e-mail offers lessons, and not just in swindling techniques. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
Email

The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month’s figures. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
Data insights

The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month's figures. Read More...

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