Email marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleApplied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications. Re...
View articleLaunching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...
View articleCyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...
View articleInternet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...
View articleIs email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you ...
View articleInbox Interactive is a full-service agency focused exclusively on e-mail marketing. Services include consulting, writing and development, implementati...
View articleLyris offers and develops solutions for managing email lists, delivering email, and filtering email. Read More...
View articleBillions have been spent on complex supply chain management and enterprise resource planning technologies, but why has so little attention been paid t...
View articleSlashing your email marketing budget? Not so fast... Read More...
View articleIt's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...
View articleEvery e-marketer should realize by now that sending unsolicited email to an individual or group of individuals can lead to consequences including dama...
View articleNot testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...
View articleVOP modusMail may be the answer. VOP modusMail is a comprehensive and solid solution that offers outstanding antivirus and antispam capabilities for s...
View articleIf your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...
View articleThe offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool’s Day contest! Read More...
View articleBriefMe is a no-cost, email-based e-zine that is filled with news, site reviews, and Web article summaries. Read More...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articleThere’s no such thing as business-to-business, just person-to-person, so take some risks with your next campaign. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleGuest Viewpoint: Ian Oxman of RappDigital Innovyx offers a 5-step method to help you expand your customer list with e-mail addresses. Read More...
View articleEchoMail, Inc. offers the development of email relationship management (ERM) solutions. Read More...
View articleYour email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...
View articleFreshAddress.com is a free email address registry and ECOA service that enables companies and people to stay connected when email addresses change. Re...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
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