Yahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not b...
View articleThe IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network. Read More...
View articleMedia that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, ful...
View articleYahoo unveiled its new Pay Per Candidate offering Read More...
View articleOn Thursday Yahoo hosted a beach luncheon across from the Carlton Hotel Read More...
View articleAll the major Web companies have a presence, however reduced, at the Cannes Lions festival this year Read More...
View articleRazorfish Seattle developed a campaign using new, extra-large ad units to show off the automaker's new E-Class models. Read More...
View articleVirgin Atlantic puts its new vtravelled.com on the Travel Ad Network, Local.com powers search for Dallas Morning News, Skadaddle Media hires Devine Mu...
View articleMobile ad networks offer advantages absent in online ad networks. Read More...
View articleMerge tried-and-true offline advertising methods with digital technology. Read More...
View articleThe companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit...
View articleGoogle's mobile advertisers may now see their ads pop up in mobile applications from Sega, Urbanspoon, FlyCast and other app publishers. Read More...
View articleConfluence is so sure of its expert customer base that the company created its own social networks, when more careful competitors have opted for the d...
View articleHoping its new site will attract advertisers looking to reach typically affluent tennis fans, The Association of Tennis Professionals has encountered ...
View articleJohn Burbank says the glut in inventory dilutes prices, and warns Web content could be at risk as a result. Read More...
View articleSWX Right Now selects World Now for site management; Quantcast and TiVo join forces to provide online and offline audience measurement; Cellufun adds ...
View articleWith so many ad networks on the scene, it takes work for any single one to get noticed. Specific Media made a splash with a 10th anniversary party at ...
View articleSearch for branding campaigns? It's been done, but search is certainly not the go-to method for brand building Read More...
View articleSome shots from in and around the Cannes Lions festival yesterday and today Read More...
View articleThe IAB Europe has added a number of major players to its corporate membership roster, including Google, Microsoft, Orange, and Alcatel-Lucent Read Mo...
View articleI snapped this shot of Cannes attendee Bruno Bertani as we both enjoyed a brief escape from the tomb-like Palais des Festivals Read More...
View articleIf it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King's Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made...
View articleGlobal Hyatt Corp has partnered with Microsoft and Verizon to launch a mobile ad campaign, which it hopes will drive registrations to the hotel chain'...
View articleNew DIY display tools launched by Yahoo and Google could add insult to already injured newspaper publishers. Read More...
View articleRosetta hires a new chief creative officer; Red Door Interactive creates a mobile Web landing page for Cricket Communications; Microsoft Mobile Advert...
View articleA look at the latest ad units from Facebook, YouTube, Google, and in widgets. Read More...
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