Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners
Media

Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners

18y Enid Burns

Bazaarvoice Lets Brands Push Ratings to E-Commerce...

New solution allows manufacturers to push reviews and other content to a merchant's store. Read More...

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'The Day the Earth Stood Still' Goes Social
Media

'The Day the Earth Stood Still' Goes Social

18y Anna Maria Virzi

'The Day the Earth Stood Still' Goes Social

Moxie Interactive, Twentieth Century Fox launch an application across seven social networks in 10 languages to promote the remake of a sci-fi movie. R...

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Downloadable Content: More Game for Their Buck
Media

Downloadable Content: More Game for Their Buck

18y Matt Story

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product detail...

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Sending Good Thoughts to a ClickZ Founder
Media

Sending Good Thoughts to a ClickZ Founder

18y Anna Maria Virzi

Sending Good Thoughts to a ClickZ Founder

As founder of ClickZ back in 1997, Andy Bourland was an inspiration to many working during online marketing's early days Read More...

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Oodle Layoffs Part of Realignment
Media

Oodle Layoffs Part of Realignment

18y Kate Kaye

Oodle Layoffs Part of Realignment

It's official Read More

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Mobile Incompatible? You're Losing Customers
Media

Mobile Incompatible? You're Losing Customers

18y Rebecca Lieb

Mobile Incompatible? You're Losing Customers

It often doesn't happen for weeks and even months at a time -- but this morning, I was disconnected Read More...

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Vespa Goes 1960s Mod with Its U.S. Web Site
Media

Vespa Goes 1960s Mod with Its U.S. Web Site

18y Enid Burns

Vespa Goes 1960s Mod with Its U.S. Web Site

Iconic motor scooter line promotes its brand as functional, fun, and fast. Read More...

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Gannett Augments Digital Tech Arsenal with Social Media Buy
Media

Gannett Augments Digital Tech Arsenal with Social Media Buy

18y Kate Kaye

Gannett Augments Digital Tech Arsenal with Social ...

Gannett's acquisition of social media services firm Ripple6 is another indication of the newspaper publisher's aim to expand its digital businesses wh...

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YouTube Unveils Two New Ad Options
Media

YouTube Unveils Two New Ad Options

18y Douglas Quenqua

YouTube Unveils Two New Ad Options

Advertisers can bid on search terms to display "sponsored" video on Google's video-sharing site. Read More...

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Execs & Accounts: JHG, Sendio, Nobox
Media

Execs & Accounts: JHG, Sendio, Nobox

18y Enid Burns

Execs & Accounts: JHG, Sendio, Nobox

JHG is agency of record for Sendio; Nobox creates a Web site and campaign for Scion of Puerto Rico. Read More...

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Monetizing YouTube's Massiveness
Media

Monetizing YouTube's Massiveness

18y Todd Krieger

Monetizing YouTube's Massiveness

YouTube is starting to capitalize on what people do when they come to the site. Read More...

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The Myth of the Missing Digital Business Model
Media

The Myth of the Missing Digital Business Model

18y Vin Crosbie

The Myth of the Missing Digital Business Model

Executives at most media companies claim there's no business model for online. Here's why they are wrong. Read More...

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Average Search CPC Data by Category for October 2008
Media

Average Search CPC Data by Category for October 2008

18y rumo

Average Search CPC Data by Category for October 20...

Cost-per-click data by vertical category in search in the U.S. Read More...

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Virgin Mobile Gets Local
Media

Virgin Mobile Gets Local

18y Kate Kaye

Virgin Mobile Gets Local

Directories firm Local.com has linked up with Virgin Mobile USA to offer a new ad-supported mobile directories service Read More...

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Using Google Insights to Take the Pulse of Car Buyers
Media

Using Google Insights to Take the Pulse of Car Buyers

18y Fred Aun

Using Google Insights to Take the Pulse of Car Buy...

J.D. Power employs Google's Insights for Search to understand car shopper intent. Read More...

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Execs & Accounts: Syrup, Velocity, MTV
Media

Execs & Accounts: Syrup, Velocity, MTV

18y Enid Burns

Execs & Accounts: Syrup, Velocity, MTV

Syrup recruits from Mother and Razorfish; investment firm for the interactive industry appoints partner from Fox Interactive; MTV works with the Phili...

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Shifting Sands in the Mobile Marketing Arena
Media

Shifting Sands in the Mobile Marketing Arena

18y Courtney Acuff

Shifting Sands in the Mobile Marketing Arena

Three developments that should be on the radar of digital advertising executives. Read More...

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The Dangers of Amazing Media Sponsorships
Media

The Dangers of Amazing Media Sponsorships

18y Tessa Wegert

The Dangers of Amazing Media Sponsorships

One media buyer's success can generate another's malfunction. Read More...

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Google Tracks the Flu Patterns
Media

Google Tracks the Flu Patterns

18y Enid Burns

Google Tracks the Flu Patterns

It's approaching flu season, and Google.org released Flu Trends to identify the relationship between where people have the flu and where people search...

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Contextual Local Ads - Not Quite There Yet
Media

Contextual Local Ads - Not Quite There Yet

18y Rebecca Lieb

Contextual Local Ads - Not Quite There Yet

Quick - where's Beacon? If you're coming up with multiple answers, you're not alone Read More...

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On Facebook, comScore, and Looking Beyond Standard Ad Metrics
Media

On Facebook, comScore, and Looking Beyond Standard Ad Metrics

18y Kate Kaye

On Facebook, comScore, and Looking Beyond Standard...

As a business reporter, I rely on the numbers people to help quantify anecdotal information and provide a sense of scope when it comes to things like ...

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Denton-the-Bear Sees Major Digital Ad Recession
Media

Denton-the-Bear Sees Major Digital Ad Recession

18y Zachary Rodgers

Denton-the-Bear Sees Major Digital Ad Recession

Gawker publisher and digital sourpuss Nick Denton just posted a screed arguing digital media are screwed in 2009. According to Denton, "The sector's m...

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NPR Grabs NYTimes.com Vet, Signals Digital Focus
Media

NPR Grabs NYTimes.com Vet, Signals Digital Focus

18y Kate Kaye

NPR Grabs NYTimes.com Vet, Signals Digital Focus

Current SVP and GM of NYTimes.com Vivian Schiller is in for a decidedly less advertiser-driven environment in her new role with National Public Radio....

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NebuAd, ISP Partners Targeted in Class Action Suit
Media

NebuAd, ISP Partners Targeted in Class Action Suit

18y Zachary Rodgers

NebuAd, ISP Partners Targeted in Class Action Suit

Behavioral ad vendor and 26 Internet service providers are listed as defendants. Read More...

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Execs & Accounts: Atmosphere BBDO, Levi's, Brightcove
Media

Execs & Accounts: Atmosphere BBDO, Levi's, Brightcove

18y Enid Burns

Execs & Accounts: Atmosphere BBDO, Levi's, Brightc...

Atmosphere BBDO does work for AT&T; Levi's runs a campaign on Glam Media's women's sites; Condé Nast uses Brightcove for its online video. Read ...

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Execs & Accounts: Atmosphere BBDO, Levi's, Condé Nast
Media

Execs & Accounts: Atmosphere BBDO, Levi's, Condé Nast

18y Enid Burns

Execs & Accounts: Atmosphere BBDO, Levi's, Condé N...

Atmosphere BBDO creates AT&T Wireless campaign, Levi's runs a campaign on Glam Media's women's sites; Condé Nast selects online video platform; Endemo...

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Matt McGowan Named Publisher of ClickZ
Media

Matt McGowan Named Publisher of ClickZ

18y Anna Maria Virzi

Matt McGowan Named Publisher of ClickZ

Congrats to Matt McGowan , who's been named vice president/publisher for Incisive Media's ClickZ, and our sister site, Search Engine Watch , and confe...

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