ClickZ Adds Social Media Experts Column
Media

ClickZ Adds Social Media Experts Column

17y Anna Maria Virzi

ClickZ Adds Social Media Experts Column

Plus four digital marketing pros join the Experts roster. Read More...

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Starbucks: Cause Marketing and a 5 Cent Debate
Media

Starbucks: Cause Marketing and a 5 Cent Debate

17y Anna Maria Virzi

Starbucks: Cause Marketing and a 5 Cent Debate

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa. A de...

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Organic Exec Predicts Greater Digital Reach in '09
Media

Organic Exec Predicts Greater Digital Reach in '09

17y Kate Kaye

Organic Exec Predicts Greater Digital Reach in '09

This post was written by Douglas Quenqua The coming year in advertising is predicted to be, if nothing else, unpredictable Read More...

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MySpace Music Grabs MTV Man, Industry Vet
Media

MySpace Music Grabs MTV Man, Industry Vet

17y Kate Kaye

MySpace Music Grabs MTV Man, Industry Vet

Courtney Holt's LinkedIn page says he's still EVP Digital, Music Group at MTV Networks, but the music industry vet was just named the new president of...

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SEMPO to Ring NASDAQ Bell on Cyber Monday
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SEMPO to Ring NASDAQ Bell on Cyber Monday

17y Enid Burns

SEMPO to Ring NASDAQ Bell on Cyber Monday

Search Engine Marketing Professional Organization ( SEMPO ) chair Dana Todd will ring the opening NASDAQ bell on Cyber Monday, December 1 Read More...

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SanDisk Pre-Empts Cyber Monday with Social Campaign
Media

SanDisk Pre-Empts Cyber Monday with Social Campaign

17y Enid Burns

SanDisk Pre-Empts Cyber Monday with Social Campaig...

To raise awareness of a Cyber Monday sale, data storage firm SanDisk talks up its promotions on social channels. Read More...

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Fox Sports En Espanol Says Mobile Sponsorships Lift Results
Media

Fox Sports En Espanol Says Mobile Sponsorships Lift Results

17y Douglas Quenqua

Fox Sports En Espanol Says Mobile Sponsorships Lif...

Network finds success with sponsors eager to reach Hispanic users on mobile devices. Read More...

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Execs & Accounts: WebTrends, YuMe, Revenue Science
Media

Execs & Accounts: WebTrends, YuMe, Revenue Science

17y Enid Burns

Execs & Accounts: WebTrends, YuMe, Revenue Sci...

WebTrends hires VP of marketing; Adobe selects YuMe to serve ads; Revenue Science adds senior account exec. Read More...

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iPhone App Rides the River of News
Media

iPhone App Rides the River of News

17y Enid Burns

iPhone App Rides the River of News

Is it true an iPhone app is released every time a phone rings? Well maybe not, but it almost seems that way Read More...

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A Little Growth Is Better Than Zero Growth
Media

A Little Growth Is Better Than Zero Growth

17y Rebecca Lieb

A Little Growth Is Better Than Zero Growth

Another downward trending forcast, this time from eMarketer Read More...

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WPP Firms Join in China Ad Network Partnership
Media

WPP Firms Join in China Ad Network Partnership

18y Kate Kaye

WPP Firms Join in China Ad Network Partnership

As firms eye (and buy into) the Russian market with increasing speed, China's looking good, too Read More...

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E-Mail Marketing Elves Churn out the Copy
Media

E-Mail Marketing Elves Churn out the Copy

18y Anna Maria Virzi

E-Mail Marketing Elves Churn out the Copy

E-mail marketing elves have gone into high gear for the holiday shopping season. Here's a sample of pitches that landed in my inbox this morning: Read...

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Gearing up for Black Friday
Media

Gearing up for Black Friday

18y Anna Maria Virzi

Gearing up for Black Friday

Three days to go before Black Friday. And, retailers and Black Friday Web sites are bulking up on their paid search advertising. A Google search for "...

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Microsoft's Massive, THQ Agree to In-Game Ad Deal
Media

Microsoft's Massive, THQ Agree to In-Game Ad Deal

18y Enid Burns

Microsoft's Massive, THQ Agree to In-Game Ad Deal

Microsoft's in-game ad network and a game publisher serve up ads in games, starting with the Saints Row franchise. Read More...

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Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop
Media

Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop

18y Kate Kaye

Yahoo, AOL, and Sears Put People in Spirit to Give...

Sears sponsors a feel-good news section on Yahoo, while AOL launches its own shiny, happy news site, created in conjunction with St. Jude Children's R...

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Kia First Brand on imeem's New Google Phone Ad Platform
Media

Kia First Brand on imeem's New Google Phone Ad Platform

18y Fred Aun

Kia First Brand on imeem's New Google Phone Ad Pla...

The mobile music campaign, designed by New York's Initiative, pushes the new youth-oriented Kia Soul. Read More...

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Execs & Accounts: AKQA, Quova, Kontera, Xing
Media

Execs & Accounts: AKQA, Quova, Kontera, Xing

18y Enid Burns

Execs & Accounts: AKQA, Quova, Kontera, Xing

AKQA mixes it up for the Gap this holiday; WiredMinds pulls Quova's geolocation data into its Web analytics application. Read More...

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Ten Tips for Negotiating With Media Vendors
Media

Ten Tips for Negotiating With Media Vendors

18y Harry Gold

Ten Tips for Negotiating With Media Vendors

Media planners should forge relationships with media reps. Here's how. Read More...

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Direct Response Practices for In-Banner Ads
Media

Direct Response Practices for In-Banner Ads

18y Andreas Roell

Direct Response Practices for In-Banner Ads

Direct Response Practices for In-Banner Ads Read More...

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Sports and Weather Updates Drive U.K. Mobile Internet Growth
Media

Sports and Weather Updates Drive U.K. Mobile Internet Growth

18y Jack Marshall

Sports and Weather Updates Drive U.K. Mobile Inter...

Mobile Internet usage in the U.K Read More...

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LinkedIn on the Road to $100M; Xing Gets New CEO
Media

LinkedIn on the Road to $100M; Xing Gets New CEO

18y Anna Maria Virzi

LinkedIn on the Road to $100M; Xing Gets New CEO

Published reports have put LinkedIn's annual revenue at between $75 million and $100 million -- compared to only $10 million in 2006 Read More...

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New Use for Digital Billboards: Public Stockade
Media

New Use for Digital Billboards: Public Stockade

18y Anna Maria Virzi

New Use for Digital Billboards: Public Stockade

If the mall is today's town center, then the electronic billboard in the Staten Island Mall is the equivalent of a public stockade. Every six minutes,...

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Another Industry Group Hires a Man in Washington
Media

Another Industry Group Hires a Man in Washington

18y Zachary Rodgers

Another Industry Group Hires a Man in Washington

OPA is latest to open an office on Capitol Hill as attention swirls around behavioral targeting issues. Read More...

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Hyperfactory Gains Publicis Mobile Executive
Media

Hyperfactory Gains Publicis Mobile Executive

18y Enid Burns

Hyperfactory Gains Publicis Mobile Executive

Angela Steele moves to pure-play mobile agency after eight years with Publicis. Read More...

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Hoping to Speed Campaign Launches, Theorem Buys Webpencil
Media

Hoping to Speed Campaign Launches, Theorem Buys Webpencil

18y Fred Aun

Hoping to Speed Campaign Launches, Theorem Buys We...

Move aims to shorten lag between the creation and delivery of rich media ads. Read More...

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WebVisible Buys Adapt, Seeks to Boost Online Conversions
Media

WebVisible Buys Adapt, Seeks to Boost Online Conversions

18y Fred Aun

WebVisible Buys Adapt, Seeks to Boost Online Conve...

Acquisition will bring local ad seller a search marketing platform. Read More...

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Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise
Media

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise

18y Enid Burns

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Repr...

WaPo names chief digital officer; Bartle Bogle Hegarty hires ECD from R/GA; Reprise appoints GM in San Francisco. Read More...

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