Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Read More...
View articleWomen are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...
View articleLast week while perusing my Gmail account, I got a kick out of a note sent to me from the Ralph Nader campaign (yes, he's running for president again,...
View articleAn interesting point made in SendTec's latest report on Barack Obama's and John McCain's search ads is that “the McCain campaign is not bidding on any...
View articleSendTec has a new report out based on research conducted after the last presidential debate Read More...
View articleEnhancements come as Department of Justice seeks proof of Yahoo's intent to be a contender in search advertising. Read More...
View articleFive innovative ways that video game franchises are building buzz online and offline. Read More...
View articleIt’s been a busy week in digital marketing land Read More...
View article"Desperately seeking marketers to support the Yahoo search ad tie-up." Well, not exactly Read More...
View articleby Douglas Quenqua In its seemingly never-ending quest to make sentient beings out of snack foods, Mars has unveiled a new viral effort that allows pe...
View articleBoing Boing TV partner has learned a few lessons in its search for ad-friendly, focused programming. Read More...
View articleAdBrite lays off 40 percent; MEC promotes as Schanzer heads to Undertone; Glam gets Recht; Heavy hires Read More...
View articlecompany executives are proving to have been the ones who weren't financially sober. Read More...
View articleWhy a move to value includes online video and advertising. Read More...
View articleCEO Eric Schmidt tells investors the company is bracing for the economic storm with long-term planning and a tight control on expenses. Read More...
View articleGoogle has struck up two partnerships to support its steadily expanding TV Ads service Read More...
View articleAs the morning moved on, more businesses and organizations bidding on the keywords "Joe the Plumber" or "Joe Plumber" started to crowd the search engi...
View articleFresh off his starring role in last night's debate, Joe the Plumber has already inspired AdWords advertisers in the travel, apparel, and yes, politica...
View articleYouTube founder Chad Hurley spoke yesterday at the MIPCOM conference in Cannes, France Read More...
View articleThe new CEO of online newspaper ad network quadrantOne is confident the firm can help make the difference for newspaper publishers -- with national ad...
View articleCompany has long offered graphical ads on its content network, but until now advertisers had to upload assets. Read More...
View articleRed Door Interactive hires ECD; Adconian names global marketing director. Read More...
View articleGet familiar with the concept of "tribes" as they relate to online advertising. You're going to be hearing a lot about them for a while. Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleCombined firm plans expansion into mobile audio ads by end of year. Read More...
View articleThe ad network is launching a new suite of tools to help brands measure ad campaigns across social media. Read More...
View articleThe chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later. Read More...
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