Questions for Google on Its In-Game Ad Play
Media

Questions for Google on Its In-Game Ad Play

18y Enid Burns

Questions for Google on Its In-Game Ad Play

Christian Oestlein talks about the new AdSense for Games offering. Read More...

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Execs & Accounts: Tsavo Agency, Virilion, InterClick
Media

Execs & Accounts: Tsavo Agency, Virilion, InterClick

18y Enid Burns

Execs & Accounts: Tsavo Agency, Virilion, InterCli...

Search agency Tsavo names Steve Schepke its general manager; interactive agency Virilion and ad network interClick add staff. Read More...

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Using Video to Elevate Luxury Marketing Online
Media

Using Video to Elevate Luxury Marketing Online

18y Tessa Wegert

Using Video to Elevate Luxury Marketing Online

It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds. Read More...

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Google Ogles Digital Game Advertising
Media

Google Ogles Digital Game Advertising

18y Anna Maria Virzi

Google Ogles Digital Game Advertising

Google's jumping into yet another corner of the digital advertising arena. Google announced yesterday the launch of AdSense for Games, which integrate...

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YouTube Makes Affiliate Play with Click-to-Buy Links
Media

YouTube Makes Affiliate Play with Click-to-Buy Links

18y Zachary Rodgers

YouTube Makes Affiliate Play with Click-to-Buy Lin...

Video watchers can click through to buy related media from iTunes and Amazon. Read More...

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FM Unveils Tools to Bring in Small Advertisers
Media

FM Unveils Tools to Bring in Small Advertisers

18y Douglas Quenqua

FM Unveils Tools to Bring in Small Advertisers

Blog-centric ad network opens self-serve ad platform to marketers of all sizes. Read More...

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NBC Universal Looking for a Few Integrated Brands
Media

NBC Universal Looking for a Few Integrated Brands

18y Fred Aun

NBC Universal Looking for a Few Integrated Brands

NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs. Read More...

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Execs & Accounts: R/GA, Ikea, Mediaedge:cia
Media

Execs & Accounts: R/GA, Ikea, Mediaedge:cia

18y Enid Burns

Execs & Accounts: R/GA, Ikea, Mediaedge:cia

R/GA names new leader for its client services team in New York; Ikea works with Mediaedge:cia and SXM for a 10-episode Web series campaign. Read More...

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Industry Embraces Opt-In for ISP Behavioral Targeting
Media

Industry Embraces Opt-In for ISP Behavioral Targeting

18y Zachary Rodgers

Industry Embraces Opt-In for ISP Behavioral Target...

Fearing blunt legislation, the industry moves towards aligning behind a single standard for deep packet inspection. Read More...

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Online Ad Growth Declines in First Half 2008
Media

Online Ad Growth Declines in First Half 2008

18y Kate Kaye

Online Ad Growth Declines in First Half 2008

Strong growth fundamentals remain intact, and online ad spending could reach between $22 billion and $25 billion this year, according to IAB and Price...

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The Worst Part of an E-mail RFP? No E-mail!
Media

The Worst Part of an E-mail RFP? No E-mail!

18y Rebecca Lieb

The Worst Part of an E-mail RFP? No E-mail!

So on Monday, I sent an RFP out to half a dozen e-mail service providers Read More...

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Where's McCain's Keating Search Response?
Media

Where's McCain's Keating Search Response?

18y Kate Kaye

Where's McCain's Keating Search Response?

As McCain-running mate Sarah Palin pairs Barack Obama with “domestic terrorists,” the Obama camp is flinging mud right back Read More...

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Quote of the Day: Barry Diller's headache
Media

Quote of the Day: Barry Diller's headache

18y Zachary Rodgers

Quote of the Day: Barry Diller's headache

"You really want to get a headache? Try to understand Internet advertising Read More...

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Credit Calamity Leads Zenith to Lower Ad Forecast, But Web to Gain
Media

Credit Calamity Leads Zenith to Lower Ad Forecast, But Web to Gain

18y Zachary Rodgers

Credit Calamity Leads Zenith to Lower Ad Forecast,...

Ad spending in Western countries to be hit hardest. Read More...

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TNS Surrenders to WPP Takeover
Media

TNS Surrenders to WPP Takeover

18y Jack Marshall

TNS Surrenders to WPP Takeover

TNS's online research abilities could compliment WPP's search marketing and display ad offerings. Read More...

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Media-Telecom Strategic Consultancy Snags Kelsey Group
Media

Media-Telecom Strategic Consultancy Snags Kelsey Group

18y Fred Aun

Media-Telecom Strategic Consultancy Snags Kelsey G...

Move is billed as a way for BIA Financial Network to offer enhanced analysis of local advertising, both online and offline. Read More...

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Aegis Fuses Sustainability and Digital Media with Clownfish Buy
Media

Aegis Fuses Sustainability and Digital Media with Clownfish Buy

18y Jack Marshall

Aegis Fuses Sustainability and Digital Media with ...

Clownfish will be rolled into digital network Isobar, reflecting Aegis's "vision of the emerging marketing model." Read More...

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Click Forensics Starts Trademark Watch
Media

Click Forensics Starts Trademark Watch

18y Enid Burns

Click Forensics Starts Trademark Watch

Service trolls the Web on behalf of advertisers to detect typo-squatting. Read More...

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Mobile Web Visitors Flock to Social Sites
Data insights

Mobile Web Visitors Flock to Social Sites

18y Enid Burns

Mobile Web Visitors Flock to Social Sites

Two social sites leave others in the dust. Read More...

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Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive
Media

Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive

18y Enid Burns

Execs & Accounts: MySpace, Yahoo, Toy New York, Q ...

MySpace lures Valeh Vakili from Yahoo; Tidal TV selects Toy New York for online TV service; Q Interactive promotes pair. Read More...

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A MIXX of Takeaways
Media

A MIXX of Takeaways

18y Hollis Thomases

A MIXX of Takeaways

The Internet runs on love. What that means for digital marketers. Read More...

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At Least One Ad-Related Start-up Still Pulling Investors
Media

At Least One Ad-Related Start-up Still Pulling Investors

18y Zachary Rodgers

At Least One Ad-Related Start-up Still Pulling Inv...

It's evident by now that the credit crisis will cast a pall over the ad sector, but how bad will it get? One indicator of the future health of the spa...

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EBay Buys Payments Firm Bill Me Later and Danish Classifieds Sites
Media

EBay Buys Payments Firm Bill Me Later and Danish Classifieds Sites

18y Zachary Rodgers

EBay Buys Payments Firm Bill Me Later and Danish C...

Moves come as auction giant announces 1,000 layoffs. Read More...

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Survey: Younger, Lower Income Web Users Are Heavy Ad Clickers
Media

Survey: Younger, Lower Income Web Users Are Heavy Ad Clickers

18y Enid Burns

Survey: Younger, Lower Income Web Users Are Heavy ...

iPerceptions finds 31 percent of respondents under 25 are likely to click on a video ad. Read More...

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Execs & Accounts: Phonevalley, Greater Than One
Media

Execs & Accounts: Phonevalley, Greater Than One

18y Zachary Rodgers

Execs & Accounts: Phonevalley, Greater Than One

Phonevalley opens offices in Singapore, China, and India; Greater Than One appoints a Director of Greater Good for its pro bono program. Read More...

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Your Brand Can Build the Next Game Franchise
Media

Your Brand Can Build the Next Game Franchise

18y Matt Story

Your Brand Can Build the Next Game Franchise

Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive r...

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Google and Yahoo Delay Ad Deal
Media

Google and Yahoo Delay Ad Deal

18y Zachary Rodgers

Google and Yahoo Delay Ad Deal

Google and Yahoo won't be consummating their ad outsourcing deal just yet. Read More...

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