Ad Network Display Prices Continue to Fall
Media

Ad Network Display Prices Continue to Fall

18y Zachary Rodgers

Ad Network Display Prices Continue to Fall

Average prices for display ads dipped below $0.30 in Q3, according to PubMatic. Read More...

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Yahoo Lures Google Users with New Campaign
Media

Yahoo Lures Google Users with New Campaign

18y Fred Aun

Yahoo Lures Google Users with New Campaign

National ad push includes eight weeks of online and radio ads. Read More...

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Execs & Accounts: G2 Worldwide, Javelin Direct
Media

Execs & Accounts: G2 Worldwide, Javelin Direct

18y Jack Marshall

Execs & Accounts: G2 Worldwide, Javelin Direct

Javelin Direct hires Anne DeLorenzo; G2 Worldwide promotes head of digital arm to CEO. Read More...

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How Low Will They Go? Google/Yahoo Discuss Deal Limits with DOJ
Media

How Low Will They Go? Google/Yahoo Discuss Deal Limits with DOJ

18y Zachary Rodgers

How Low Will They Go? Google/Yahoo Discuss Deal Li...

With all the negative attention on their search ads deal, it would be a surprise to learn that Google and Yahoo are not in active talks with the Justi...

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Obama's XBox Race for White House
Media

Obama's XBox Race for White House

18y Kate Kaye

Obama's XBox Race for White House

Barack Obama’s up on a virtual billboard in a high-speed driving game Read More...

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Myers Bullish on Online Growth
Media

Myers Bullish on Online Growth

18y Rebecca Lieb

Myers Bullish on Online Growth

Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spend...

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New NBC Local Media Sites Promise Ad Quality over Quantity
Media

New NBC Local Media Sites Promise Ad Quality over Quantity

18y Kate Kaye

New NBC Local Media Sites Promise Ad Quality over ...

NBC Local Media will offer fewer ad placements per page and more customized opportunities in association with its new city sites. Read More...

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With Long-Form Video Rollout, YouTube Comes Around to In-Stream Ads
Media

With Long-Form Video Rollout, YouTube Comes Around to In-Stream Ads

18y Fred Aun

With Long-Form Video Rollout, YouTube Comes Around...

CBS is exclusive seller of TV-like ads in shows like "Beverly Hills 90210" and "MacGyver." More deals to come. Read More...

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Execs & Accounts: Kenshoo, Health Network
Media

Execs & Accounts: Kenshoo, Health Network

18y Zachary Rodgers

Execs & Accounts: Kenshoo, Health Network

Kenshoo names Geoff Shenk managing director in North America; HealthCentral hires Peter Horn as chief revenue officer. Read More...

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Weighing the Case for Long-Tail Video Marketing
Media

Weighing the Case for Long-Tail Video Marketing

18y Andreas Roell

Weighing the Case for Long-Tail Video Marketing

When does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream? Read More...

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Getting Savvy With Appssavvy: Measuring Success
Media

Getting Savvy With Appssavvy: Measuring Success

18y Harry Gold

Getting Savvy With Appssavvy: Measuring Success

The CEO of an ad network of social applications discusses CPMs, adoption numbers, and other metrics. Second in a two-part series Read More...

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China Surpasses U.S. Broadband by Population
Data insights

China Surpasses U.S. Broadband by Population

18y Enid Burns

China Surpasses U.S. Broadband by Population

By the numbers, China's broadband population is larger than the U.S. with continued growth on the horizon. Read More...

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Google, ValueClick Score Big on Wall Street
Media

Google, ValueClick Score Big on Wall Street

18y Anna Maria Virzi

Google, ValueClick Score Big on Wall Street

Tech vendors in the digital advertising and marketing business got a nice bump in stock prices today -- a sign that the sector holds promise among inv...

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Sign of the Times: Recession Marketing
Media

Sign of the Times: Recession Marketing

18y Anna Maria Virzi

Sign of the Times: Recession Marketing

"Try i Trulli's Recession Remedy," reads the e-mail subject line from one of my favorite Italian restaurants in New York City Read More...

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Tonight in NYC: Talk Search, Have a Drink in Hell's Kitchen
Media

Tonight in NYC: Talk Search, Have a Drink in Hell's Kitchen

18y Rebecca Lieb

Tonight in NYC: Talk Search, Have a Drink in Hell'...

Together with my esteemed colleague Kevin Ryan, I'm talking search tonight at a Brandhacker MeetUp in New York at 7:00 p.m Read More...

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Newspapers Saw Worst Online Ad Revenues Ever in Q2
Media

Newspapers Saw Worst Online Ad Revenues Ever in Q2

18y Kate Kaye

Newspapers Saw Worst Online Ad Revenues Ever in Q2

Despite lifelines from Yahoo and quadrantOne, the newspaper industry is gasping for air as its online ad revenues continue to sink Read More...

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MySpace Launches MyAds: 'HyperTargeting' for Small Biz
Media

MySpace Launches MyAds: 'HyperTargeting' for Small Biz

18y Zachary Rodgers

MySpace Launches MyAds: 'HyperTargeting' for Small...

MyAds product appears timed to coincide with launch of MySpace Music. Read More...

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Media Anthropologist: The Third Act's Stephanie Sarofian
Media

Media Anthropologist: The Third Act's Stephanie Sarofian

18y Kate Kaye

Media Anthropologist: The Third Act's Stephanie Sa...

A glimpse into the working life of Stephanie Sarofian, managing director of Digitas-owned The Third Act. Read More...

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Video Games With a Purpose
Media

Video Games With a Purpose

18y Kevin Carney

Video Games With a Purpose

Video gamers score points against cancer. Read More

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Friday Afternoon Poll
Media

Friday Afternoon Poll

18y Kate Kaye

Friday Afternoon Poll

If someone falls for this ad, does he deserve protection from regulatory bodies such as the Federal Trade Commission, or does he merely need protectio...

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McCain's Search Man Calls Out Bad Search Coverage
Media

McCain's Search Man Calls Out Bad Search Coverage

18y Kate Kaye

McCain's Search Man Calls Out Bad Search Coverage

Ouch Read More

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Credit Collapse Dampens Prospects for Web Advertising
Media

Credit Collapse Dampens Prospects for Web Advertising

18y Zachary Rodgers

Credit Collapse Dampens Prospects for Web Advertis...

Analysts and researchers agree digital advertising is far from insulated. Read More...

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Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media
Media

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media

18y Enid Burns

Execs & Accounts: Publicis, Euro RSCG, Red Bri...

Publicis taps JWT's experience director for newly-created position; Stephen Topper joined Euro RSCG Discovery Group; Red Bricks Media hires Moxie Inte...

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Knowing vs. Understanding Your Customer
Media

Knowing vs. Understanding Your Customer

18y Lee Huang

Knowing vs. Understanding Your Customer

You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them ...

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Distracted Across the Great Digital Divide
Media

Distracted Across the Great Digital Divide

18y Dorian Sweet

Distracted Across the Great Digital Divide

Content is shaped by the medium that delivers it, so what the hell is going on? Read More...

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Web Gets Obama (Chump) Change
Media

Web Gets Obama (Chump) Change

18y Kate Kaye

Web Gets Obama (Chump) Change

Barack Obama's campaign spent over $3 million on TV ads in one state on Monday Read More...

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Yahoo Unleashes Answer to Google Analytics
Media

Yahoo Unleashes Answer to Google Analytics

18y Zachary Rodgers

Yahoo Unleashes Answer to Google Analytics

Free analytics product is first offered to Yahoo e-commerce customers. Read More...

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