Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...
View articleShop Direct Group announced record profits this week, as its focus on digital transformation begins to bear fruit. The retailer, which is behind the V...
View articleWhat can other retailers learn about mobile commerce from Schuh and Argos? Last week I looked at a report on the mobile usability of 15 UK retailers&...
View articleMillennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleFacebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to ad...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleThis week, online clothes retailer Asos announced a significant increase in sales and revenue, and the retailer attributed a large part of the growth ...
View articleWhat are the most important skills for someone leading a marketing team? Speakers from the Academy of Digital Business Leaders share the three skills ...
View articleYo Sushi (I refuse to use the exclamation mark) has released a new website, which is interesting to say the least. While ecommerce sites have become m...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articleCharging and profitability issues are topping the creative agency’s list of concerns, new research from ClicKZ has found. So how can this industry bol...
View articleA new ‘master shopper’ has emerged to take advantage of multichannel retail in order to buy want they want when they want it. This is from...
View articleUsing Instagram's video feature, brands have 15 seconds to create compelling stories that will reach and engage some of the platform’s 300 million use...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleAs e-commerce evolves, consumers are demanding far more from their favourite websites – they expect an experience that’s tailored to them, and valuabl...
View articlePublishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleContent marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Read Mo...
View articleFrom rethinking hiring strategies to renegotiating relationships with clients, it’s all change in the agency world. This report is a must-read for any...
View articleA new report finds that content is valued more and more by UK companies, with 30% viewing it as 'business critical'. Read More...
View articleGoogle has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...
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