Hires founder of design shop Risqué to lead new "invention" practice. Read More...
View articleA recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Read ...
View articleIn case you were wondering what Google's stance is on whether or not its deal with Yahoo is bad for competition, it's official! It's all good. Followi...
View articleLehman's collapse, Merrill's acquisition, and government takeover of AIG, however, may have a trickle-down effect on ad spending by other financial se...
View articleWhat search engine marketers say about three key claims made by Google, Yahoo executives. Read More...
View articleSocial Media Advertising Council brings together ad agency and media executives. Read More...
View articleCampaign includes a mobile "label reading guide" designed to help young parents make buying decisions. Read More...
View articleEqal, producer of lonelygirl15, is launching a new show. Its goal for the program offer advertisers a lesson worth learning. Part one of a two-part se...
View articleOffline, fast food outsells quality cooking. The same principle applies to online publishing. Read More...
View articleRankings of the top 50 Internet advertisers by media value in July 2008. Read More...
View articleMitch Oscar , who knows more about iTV than practically anyone else, recently moved from Carat to MPG Read More...
View articleGoogle and Yahoo execs are busy defending the deal that will place Google ads on some Yahoo pages in the U.S. and Canada starting next month. Read Mor...
View article"It's a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor." -Josh Quittner, Editor-at-L...
View articleSince launching six months ago, Hulu CEO Jason Kilar said the online video site has picked up 90 advertisers. The site, a joint venture between NBC Un...
View articleSony just released Life with PlayStation worldwide to owners of the PlayStation 3 Read More...
View articleAs one Wall Street behemouth after another topples like so many houses of cards, consumer confidence in large financial institutions is shaken -- if n...
View articleIt seems the Queen's interest in the digital world has evolved since admitting, as she awarded Bill Gates with an honorary Knighthood in 2005, that sh...
View articleNo one expected Microsoft to tackle Apple's Mac/PC ads directly in the next wave of the new Windows campaign created by Crispin Porter & Bogusky Read ...
View articleSwedish Fish enthusiasts influenced the campaign for Cadbury's "Friend You Can Eat." Read More...
View articleDrugstore.com goes to a third-party to put user reviews on its site. Read More...
View articlePlatform-A's Rotheram joins Metacafe; Agency.com's Warren McKenna returns to Chicago office; McCann, MRM and T.A.G. team on work for Boys & Girls Club...
View articleA look at four major ad exchanges and how they differ. Second of a two-part series. Read More...
View articleIt no longer makes sense to have one program devoted to mobile voice services and a second for data. Read More...
View articleThe Interactive Advertising Bureau yesterday put out a press release commending Congress for passing the Identity Theft Enforcement and Restitution Ac...
View articleReally, Ask.com? I'm trying to get some decent seats for the Neil Young show at the Garden in December and here I am, minding my own business on the G...
View articleA new report makes crystal clear that newspaper companies are not positioned online to counteract steady decreases in print revenue. Read More...
View articleSeevast promotes two to key executive roles; AdMedia hires former Time Inc. executive; and Brooks Bell Interactive hires two. Read More...
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