New Media Evangelists Combine Forces
Media

New Media Evangelists Combine Forces

18y Kate Kaye

New Media Evangelists Combine Forces

Peter Krasilovsky at Kelsey Group reports that Chris Jennewein -- former VP of Internet operations at Union-Tribune Publishing Co., where he led Web p...

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ShopWiki Focuses on Storefront Deals & Global Expansion
Media

ShopWiki Focuses on Storefront Deals & Global Expansion

18y Rebecca Lieb

ShopWiki Focuses on Storefront Deals & Global Expa...

ShopWiki may be the best shopping search engine you don't know about Read More...

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ISPs Respond to House Inquiry, Detail NebuAd Trials
Media

ISPs Respond to House Inquiry, Detail NebuAd Trials

18y Kate Kaye

ISPs Respond to House Inquiry, Detail NebuAd Trial...

Allowing opt-outs didn't significantly reduce user participants for at least two firms that tested NebuAd's behavioral ad technology. Read More...

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Tribal DDB's Executive Creative Director Joins GSI Interactive
Media

Tribal DDB's Executive Creative Director Joins GSI Interactive

18y Enid Burns

Tribal DDB's Executive Creative Director Joins GSI...

Dorian Sweet heads East to lead creative shop at a company that offers agency services, e-commerce technologies, and other offerings. Read More...

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Chinese Ad Growth Driven by Digital
Media

Chinese Ad Growth Driven by Digital

18y Jack Marshall

Chinese Ad Growth Driven by Digital

Online and mobile formats will spearhead a period of rapid ad growth in China, according WPP's GroupM. Read More...

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Execs & Accounts: YuMe, Agency.com, TruMedia
Media

Execs & Accounts: YuMe, Agency.com, TruMedia

18y Enid Burns

Execs & Accounts: YuMe, Agency.com, TruMedia

Michael Mathieu is named YuMe CEO; Geoff De Weaver is Agency.com's director of business development; TruMedia names Rafe Anderson president and CEO. R...

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Return Path Acquires Habeas
Media

Return Path Acquires Habeas

18y Enid Burns

Return Path Acquires Habeas

E-mail reputation management firms Return Path and Habeas merge. Read More...

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Pre-Roll Wins Out When Budgets Shrink
Media

Pre-Roll Wins Out When Budgets Shrink

18y Fred Aun

Pre-Roll Wins Out When Budgets Shrink

Video ad firms say when times get tough, advertisers seek out tried-and-true formats, including pre-roll. Read More...

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Online Event Advertising
Media

Online Event Advertising

18y Hollis Thomases

Online Event Advertising

While your next event may not be as massive as the Beijing Olympics, follow some of these tips and your event will certainly be a winner Read More...

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Advertising Placements by Industry and Top Sponsored Links, June 2008
Media

Advertising Placements by Industry and Top Sponsored Links, June 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The number of ad impressions by industry and sponsored link impressions by the top placing companies in June 2008. Read More...

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R/GA Builds New Digital Branding Shop, Hires TBWA's Shillum
Media

R/GA Builds New Digital Branding Shop, Hires TBWA's Shillum

18y Enid Burns

R/GA Builds New Digital Branding Shop, Hires TBWA'...

R/GA set up R/GA Brand Design, to address the shift of branding in the digital age Read More...

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Google Responds to House Inquiry
Media

Google Responds to House Inquiry

18y Kate Kaye

Google Responds to House Inquiry

Google is "deeply committed" to privacy and security of its users, but not to deep-packet inspection. Read its responses to a recent House Subcommitte...

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Study: Publishers Slashing Prices to Dump Excess Inventory
Media

Study: Publishers Slashing Prices to Dump Excess Inventory

18y Douglas Quenqua

Study: Publishers Slashing Prices to Dump Excess I...

Publishers turn to ad networks to sell 30 percent of all ad impressions in 2007, up from 5 percent in the prior year. Read More...

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CondéNet Bucks Ad Network System, Revamps Sales Strategy
Media

CondéNet Bucks Ad Network System, Revamps Sales Strategy

18y Kate Kaye

CondéNet Bucks Ad Network System, Revamps Sales St...

The publisher of Style.com and Epicurious.com reorganizes its sales force to focus on verticals rather than specific titles. Read More...

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New Site Offers Lead Gen for Lawyers
Media

New Site Offers Lead Gen for Lawyers

18y Fred Aun

New Site Offers Lead Gen for Lawyers

WhoCanISue.com matches qualified prospective clients with attorneys who bid for ad placement. Read More...

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Execs & Accounts: Zeta Interactive, AOL's Adtech, CheckM8
Media

Execs & Accounts: Zeta Interactive, AOL's Adtech, CheckM8

18y Enid Burns

Execs & Accounts: Zeta Interactive, AOL's Adte...

DiGuido' Zeta Nabs Two from Epsilon, AOL's Adtech signs UK video ad deal; CheckM8 Wins Olympics business. Read More...

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Video Games Deliver Sports Experiences to All Fans
Media

Video Games Deliver Sports Experiences to All Fans

18y Matt Story

Video Games Deliver Sports Experiences to All Fans

"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Read More...

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Yahoo Responds to House Inquiry, Allows Behavioral Opt-Out
Media

Yahoo Responds to House Inquiry, Allows Behavioral Opt-Out

18y Kate Kaye

Yahoo Responds to House Inquiry, Allows Behavioral...

In response to last week's request by the House Energy and Commerce Telecommunications and the Internet Subcommittee , Yahoo has announced opt-out cap...

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Florida AG Spoils Fun for FunMobile
Media

Florida AG Spoils Fun for FunMobile

18y Kate Kaye

Florida AG Spoils Fun for FunMobile

The Florida AG strikes again Read More

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Google Hints at Broader DoubleClick Integration
Media

Google Hints at Broader DoubleClick Integration

18y Kate Kaye

Google Hints at Broader DoubleClick Integration

Google will add new options for ads running in its AdSense content network, such as frequency capping and view-through conversion reporting. Read More...

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Chevrolet, BoA, and Nielsen Sponsor Olympics Coverage Online
Media

Chevrolet, BoA, and Nielsen Sponsor Olympics Coverage Online

18y Jack Marshall

Chevrolet, BoA, and Nielsen Sponsor Olympics Cover...

Major global brands have snapped up Olympic-related online advertising and sponsorship opportunities ahead of the games' official launch today. Read M...

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Nearly 10 Percent of Consumers Respond to Emerging Media Ads
Media

Nearly 10 Percent of Consumers Respond to Emerging Media Ads

18y Enid Burns

Nearly 10 Percent of Consumers Respond to Emerging...

Emerging media channels reach a very active, but small portion of the population. Read More...

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Execs & Accounts: StrongMail, iCrossing, Bazaarvoice
Media

Execs & Accounts: StrongMail, iCrossing, Bazaarvoice

18y Enid Burns

Execs & Accounts: StrongMail, iCrossing, Bazaarvoi...

Strongmail signs new clients; iCrossing hires and promotes new execs; Bazaarvoice signs Buy.com. Read More...

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How to Fail Online from the Seduction of Induction
Media

How to Fail Online from the Seduction of Induction

18y Vin Crosbie

How to Fail Online from the Seduction of Induction

Why do you conclude that much, or even most, of what your media company does in print or broadcast will work on the Web? Read More...

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The Olympics (of Online Video)
Media

The Olympics (of Online Video)

18y Todd Krieger

The Olympics (of Online Video)

The team powering the advertising for the Olympics is an interesting combo. Stay tuned. Read More...

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Half of Internet Users Search Daily
Media

Half of Internet Users Search Daily

18y Enid Burns

Half of Internet Users Search Daily

Broadband drives search activity, among other factors. Read More...

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Seeking Nominations: ClickZ Marketing Excellence Awards
Media

Seeking Nominations: ClickZ Marketing Excellence Awards

18y Anna Maria Virzi

Seeking Nominations: ClickZ Marketing Excellence A...

Got a favorite marketing tool or service that gives you an edge? We'd like hear about it and spread the word. Nominate your favorite for a ClickZ Mark...

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