Avenue A | Razorfish Plans Social Ads for Mainstream Media
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Avenue A | Razorfish Plans Social Ads for Mainstream Media

18y Enid Burns

Avenue A | Razorfish Plans Social Ads for Mainstre...

Code-named AdLife, the social ad unit is expected to become available later this year, but will banners be more engaging with consumer-generated conte...

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Comcast Gets Sweet on Daily Candy in $125 Million Deal
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Comcast Gets Sweet on Daily Candy in $125 Million Deal

18y Douglas Quenqua

Comcast Gets Sweet on Daily Candy in $125 Million ...

The cable service franchise purchased the fashion and lifestyle e-newsletter, eyeing local ad potential Read More...

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Execs & Accounts: TurnHere, Euro RSCG, Miva
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Execs & Accounts: TurnHere, Euro RSCG, Miva

18y Enid Burns

Execs & Accounts: TurnHere, Euro RSCG, Miva

TurnHere names new CEO; Euro RSCG structures digital and direct TV group; MIVA loses its president and CMO. Read More...

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6.6 Degrees of Online Marketing
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6.6 Degrees of Online Marketing

18y Tessa Wegert

6.6 Degrees of Online Marketing

If everyone is connected through the Web, how far can one of our marketing messages go? Read More...

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The Sounds of Mobile Silence at a Music Fest
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The Sounds of Mobile Silence at a Music Fest

18y Courtney Acuff

The Sounds of Mobile Silence at a Music Fest

What happens when a mobile service provider sponsors an event, but service is spotty? Explain that to Mom. Read More...

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Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com
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Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

18y Kate Kaye

Codename Marley: Questions for Molecular's Tech Le...

David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Read More...

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AOL's Display Dollar Dwindle May Be Sign of Things to Come
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AOL's Display Dollar Dwindle May Be Sign of Things to Come

18y Kate Kaye

AOL's Display Dollar Dwindle May Be Sign of Things...

AOL told investors yesterday during its earnings call that Tacoda and Quigo are now fully Integrated in Platform A and can be used across all of AOL a...

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Publicis Buys Performics from Google
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Publicis Buys Performics from Google

18y Kate Kaye

Publicis Buys Performics from Google

The purchase will complement several of existing agency operations, and could help the company expand its smaller business clientele in emerging overs...

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How One Local Marketer Gave Up on DIY SEO
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How One Local Marketer Gave Up on DIY SEO

18y Fred Aun

How One Local Marketer Gave Up on DIY SEO

Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience. Read More...

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Paramount Leaves Clues for Rainbow Six Gamers
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Paramount Leaves Clues for Rainbow Six Gamers

18y Enid Burns

Paramount Leaves Clues for Rainbow Six Gamers

A breadcrumb trail leaves clues in Ubisoft's "Tom Clancy's Rainbow Six: Vegas 2" to promote the Paramount comedy "Tropical Thunder." Read More...

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Execs & Accounts: [x+1], Millennial Media, Ad Infuse
Media

Execs & Accounts: [x+1], Millennial Media, Ad Infuse

18y Enid Burns

Execs & Accounts: [x+1], Millennial Media, Ad Infu...

[X+1] stocks up with new hires; Millennial Media joins with RipCode for mobile video ads; Ad Infuse expands Swisscom relationship Read More...

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MySpace Ads Boost Fox Interactive Media's Top Line
Media

MySpace Ads Boost Fox Interactive Media's Top Line

18y Fred Aun

MySpace Ads Boost Fox Interactive Media's Top Line

In annual earnings call, News Corp. executives reports strong search and advertising revenue for online social network MySpace. Read More...

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Newspaper Consortium Solidifies with New Head Exec
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Newspaper Consortium Solidifies with New Head Exec

18y Kate Kaye

Newspaper Consortium Solidifies with New Head Exec

It looks like The Newspaper Consortium, the growing bunch of paper publishers, is becoming more of an official entity Read More...

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Valueclick Joins Gang-up on Tacoda
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Valueclick Joins Gang-up on Tacoda

18y Kate Kaye

Valueclick Joins Gang-up on Tacoda

Valueclick has filed suit against AOL's behavioral targeting firm Tacoda, claiming patent infringement Read More...

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Click Fraud As A Career?
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Click Fraud As A Career?

18y Rebecca Lieb

Click Fraud As A Career?

Stumbled upon this salary benchmark information on Indeed.com. No mention of benefits, but $93K to click? Not bloody likely. Sounds like click fraud p...

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Older Voters Click on Political Ads Most
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Older Voters Click on Political Ads Most

18y Kate Kaye

Older Voters Click on Political Ads Most

Burst Media surveyed likely voters about how they use the Web for political information and related topics Read More...

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YouTube Olympics Ad Cash May Be Limited
Media

YouTube Olympics Ad Cash May Be Limited

18y Kate Kaye

YouTube Olympics Ad Cash May Be Limited

YouTube is joining NBC and MSN as an official provider of Olympics content Read More...

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McCain’s Celeb Obama Bash Tops Viral Chart
Media

McCain’s Celeb Obama Bash Tops Viral Chart

18y Jack Marshall

McCain’s Celeb Obama Bash Tops Viral Chart

According to Viralvideochart.com , (which, funnily enough, compiles viral video charts), recent political ads from U.S Read More...

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LucidMedia Layers on Contextual Relevance for Exchanges
Media

LucidMedia Layers on Contextual Relevance for Exchanges

18y Douglas Quenqua

LucidMedia Layers on Contextual Relevance for Exch...

The digital ad platform has partnered with Yahoo's Right Media Exchange to launch a new range of contextual advertising capabilities. Read More...

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Pepperjam Joins M3 to Take Lead Gen Mobile
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Pepperjam Joins M3 to Take Lead Gen Mobile

18y Enid Burns

Pepperjam Joins M3 to Take Lead Gen Mobile

The joint venture incorporates services from both companies while bringing in new, integrated services. Read More...

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Execs & Accounts: Critical Mass, ARF, Brightcove
Media

Execs & Accounts: Critical Mass, ARF, Brightcove

18y Enid Burns

Execs & Accounts: Critical Mass, ARF, Brightcove

Critical Mass hires Erik Thrane to work in its Toronto office, ARF names a chairperson for its Online Research Quality Council Client Advisory Board. ...

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How to Optimize an Ad Campaign on the Fly
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How to Optimize an Ad Campaign on the Fly

18y Harry Gold

How to Optimize an Ad Campaign on the Fly

Tips for making real-time decisions -- and getting personal with your campaign and its team. Read More...

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Examining Analytics Across Multiple Online Platforms
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Examining Analytics Across Multiple Online Platforms

18y Andreas Roell

Examining Analytics Across Multiple Online Platfor...

How can digital advertisers get a holistic view of an entire campaign across multiple platforms? Read More...

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House Members Ask ISPs About Ad Targeting Practices
Media

House Members Ask ISPs About Ad Targeting Practices

18y Kate Kaye

House Members Ask ISPs About Ad Targeting Practice...

A slew of ISPs and four of the Internet's largest firms, AOL, Google, Microsoft, and Yahoo, have until Friday to respond to a House Energy and Commerc...

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Technorati Hinges New Ad Offerings on Data
Media

Technorati Hinges New Ad Offerings on Data

18y Kate Kaye

Technorati Hinges New Ad Offerings on Data

In addition to a new ad format and widget, the blog search and ad firm plans to target ads based on tags attached to blog posts. Read More...

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Weak Economy Hits Video Ad Production Budgets
Media

Weak Economy Hits Video Ad Production Budgets

18y Zachary Rodgers

Weak Economy Hits Video Ad Production Budgets

Several agency execs say their clients' appetite for elaborately produced online projects has waned. Read More...

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Execs & Accounts: Team One, Epic Advertising, Scripps Network Digital
Media

Execs & Accounts: Team One, Epic Advertising, Scripps Network Digital

18y Enid Burns

Execs & Accounts: Team One, Epic Advertising, Scri...

Saatchi and Saatchi's Team One hires Goodby man; Porcelli to head up Epic's Toronto office. Read More...

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