One-Stop Shop for Lead Gen
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One-Stop Shop for Lead Gen

18y Hollis Thomases

One-Stop Shop for Lead Gen

A new tool distinguishes marketing leads from sales leads. Read More...

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Top 10 Search Terms in 10 Categories, March 2008
Media

Top 10 Search Terms in 10 Categories, March 2008

18y rumo

Top 10 Search Terms in 10 Categories, March 2008

The month's top search terms in 10 categories. Read More...

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Swiffer, Social Media's Cinderella
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Swiffer, Social Media's Cinderella

18y Anna Maria Virzi

Swiffer, Social Media's Cinderella

At the Interactive Advertising Bureau's forum on social media, speakers tossed out examples of good social network applications Read More...

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At IAB Social Media Conference: All Media Are Emerging
Media

At IAB Social Media Conference: All Media Are Emerging

18y Zachary Rodgers

At IAB Social Media Conference: All Media Are Emer...

The best moment of the Future is Now panel at the IAB's UGC and Social Media conference had more to do with the past than the future Read More...

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Quote of the Day: YouTube's Brian Cusack
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Quote of the Day: YouTube's Brian Cusack

18y Zachary Rodgers

Quote of the Day: YouTube's Brian Cusack

"Our success story today is a success story about users and traffic Read More...

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Social Network CPMs: A Penny Arcade
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Social Network CPMs: A Penny Arcade

18y Anna Maria Virzi

Social Network CPMs: A Penny Arcade

Run-of-network ads on social communities fetch a measly 5 cents per CPM, while those associated with a social application command 70 to 80 cents, says...

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Bad Trend: Press Releases for Press Releases
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Bad Trend: Press Releases for Press Releases

18y Zachary Rodgers

Bad Trend: Press Releases for Press Releases

Post written by Doug Quenqua Note to PR professionals: Let your press release do the talking Read More...

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Ultramercial Aims for Large Publisher Licensees with New Patent
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Ultramercial Aims for Large Publisher Licensees with New Patent

18y Kate Kaye

Ultramercial Aims for Large Publisher Licensees wi...

Still, the firm may not serve ads using its formats for some publishers such as TV networks and newspapers. Learn why. Read More...

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Branded Game Launch: To the Moon, Tiger
Media

Branded Game Launch: To the Moon, Tiger

18y Enid Burns

Branded Game Launch: To the Moon, Tiger

Gatorade uses an in-banner game where consumers can engage in the ad unit. Read More...

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Crisis? What Crisis?
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Crisis? What Crisis?

18y Fred Aun

Crisis? What Crisis?

Internet ad industry will ride high on economic downturn, says IDC. Read More...

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Execs & Accounts: Organic, Tremor, Brightcove
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Execs & Accounts: Organic, Tremor, Brightcove

18y Enid Burns

Execs & Accounts: Organic, Tremor, Brightcove

Organic promotes Turinas; National Public Radio taps Operative; Brightcove signs up Glam Media. Read More...

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Building Social Currency in Online Games
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Building Social Currency in Online Games

18y Matt Story

Building Social Currency in Online Games

Consumers have game, so don't overlook their cred. Read More...

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'Sex and the City' and Facebook
Media

'Sex and the City' and Facebook

18y Anna Maria Virzi

'Sex and the City' and Facebook

It was the girls' night out at the movies and Facebook this weekend with the release of " Sex and the City ." Offline, women organized cosmo parties b...

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The Heat is on 50 Cent
Media

The Heat is on 50 Cent

18y Anna Maria Virzi

The Heat is on 50 Cent

Online video is a knife that cuts both ways for rapper 50 Cent . While ClickZ today examined how 50 Cent uses online video to build brand loyalty, a v...

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Musicians Back 'Net Neutrality
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Musicians Back 'Net Neutrality

18y Rebecca Lieb

Musicians Back 'Net Neutrality

If there's one album you don't want to grab off of a P2P server, this would be it. Rock the Net , the nationwide coalition of musicians and labels tha...

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Paper Tells Its Story Online
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Paper Tells Its Story Online

18y Enid Burns

Paper Tells Its Story Online

Miamisburg, Ohio-based paper supplier NewPage wants paper buyers to think locally, and has set up a simple Web site to get them to do so Read More...

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'Sex and the City' and Search
Media

'Sex and the City' and Search

18y Anna Maria Virzi

'Sex and the City' and Search

The opening today of " Sex and the City ," the movie, got search engine marketers into action, using paid search on Google and Yahoo to promote everyt...

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RSS Advertising Shows Signs of Life
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RSS Advertising Shows Signs of Life

18y Zachary Rodgers

RSS Advertising Shows Signs of Life

Consumer adoption of RSS rises, but will marketers benefit? Read More...

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Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent
Media

Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent

18y Kate Kaye

Local Web Ad Spending to Hit $13 Billion in 2008, ...

A sluggish economy pushes local advertisers online, says Borrell Associates. Read More...

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Execs & Accounts: Starcom MediaVest, Avenue A | Razorfish, JumpTap
Media

Execs & Accounts: Starcom MediaVest, Avenue A | Razorfish, JumpTap

18y Enid Burns

Execs & Accounts: Starcom MediaVest, Avenue A | Ra...

[sub] Starcom MediaVest promotes executives; Avenue A | Razorfish hires a senior VP in the Northwest; U.S. Cellular selects JumpTap. Read More...

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How 50 Cent Uses Online Video to Build Brand Loyalty
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How 50 Cent Uses Online Video to Build Brand Loyalty

18y Michael Miraflor

How 50 Cent Uses Online Video to Build Brand Loyal...

As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and ...

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It's Time to Sacrifice Mass Media's Sacred Cows
Media

It's Time to Sacrifice Mass Media's Sacred Cows

18y Vin Crosbie

It's Time to Sacrifice Mass Media's Sacred Cows

New media's replacing mass media, but not everyone grasps that. Read More...

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E-Mail Hacked on Comcast
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E-Mail Hacked on Comcast

18y Enid Burns

E-Mail Hacked on Comcast

Comcast had an unfriendly wake-up call this morning Read More

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Yahoo's Shareholder Notice Slip-in
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Yahoo's Shareholder Notice Slip-in

18y Kate Kaye

Yahoo's Shareholder Notice Slip-in

Corporate blogs aren't typically the place for investor-aimed details about proxy votes, but then again, corporate blogs aren't typically Yahoo's Read...

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Washington Post Widget Is Latest Paper Foray into Web 2.0
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Washington Post Widget Is Latest Paper Foray into Web 2.0

18y Douglas Quenqua

Washington Post Widget Is Latest Paper Foray into ...

Widget will let apartment hunters search for homes by vicinity to Metro stations. Read More...

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Advertising Placements by Industry and Top Sponsored Links, April 2008
Media

Advertising Placements by Industry and Top Sponsored Links, April 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...

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Inside MySpace's War on Marketing Abuse
Media

Inside MySpace's War on Marketing Abuse

18y Zachary Rodgers

Inside MySpace's War on Marketing Abuse

The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...

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