Learn how advertisers are developing branded site pages on Facebook Pages. First of a two-part series. Read More...
View articleRumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing? Read More...
View articleLots of people in digital marketing are promoting the concept of tracking engagement -- instead of giving credit to the last ad clicked on a Web site....
View articleThe auditorium in the new TimesCenter , part of The New York Times headquarters, left some laptop toting visitors attending the AAAA digital conferenc...
View article[ UPDATED: Some disagreement in the comments over my use of a Compete chart below, so I've added data from ComScore] Read More...
View articleIkea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store Read More...
View articleThe purchase is partly an answer to last year's acquisition of M:Metrics competitor Telephia by Nielsen. Read More...
View articleJohn Mackey is by turns apologetic and defiant in first new post after being cleared of wrongdoing. Read More...
View articleVisible Measures makes hires; Gorilla Nation to rep Horseland online community; JumpTap opens Europe offices. Read More...
View article"So let's assume that Google has won at search, or close enough to make no difference Read More...
View articleForrester Research put out a report on media consumption among Gen-Yers (18-27 year-olds) Read More...
View articleThe world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...
View articleRankings of the top 50 Internet advertisers by media value in February 2008. Read More...
View articleNew audience targets include summer travelers, shoppers and outdoor enthusiasts. Read More...
View articleJWT's RMG Connect brings in a senior partner; Javelin Direct names client services director; Rich LeFurgy joins1020 Placecast's board. Read More...
View articleWhere mobile applications, widgets, and social media fit into the television networks' interactive strategies. Read More...
View articleThe nuts and bolts of using social networking sites for targeting opportunities. Read More...
View articleCreative agencies are increasingly opting to outsource their production work to overseas firms, in order to minimize costs and maximize profits, repor...
View articleOnline video platform Brightcove has launched a majority-owned Japanese subsidiary, branded Brightcove KK, to grant it instant access to the Japanese ...
View articleSome Web video advertisers still want TV-style buying methods, while at the same time demanding their ads to be measured according to much newer Web m...
View articleParamount distributed virtual fedoras on Facebook in anticipation of the release of the next "Indiana Jones" film. Read More...
View articleAttack Marketing to promote Francis Ford Coppola's new wine line; eXelate names chief revenue officer; Yellowbook launches campaign. Read More...
View articleHere are the key traits of companies that fail to execute an effective digital strategy. Read More...
View articleJunk food has its place in the online video world, but not all the time. Read More...
View articleTired of seeing the same in-stream video ads over and over? The people selling them are getting sick of it, too Read More...
View articleFederated Media has set up a new mini-network in the green publishing category Read More...
View article"The salacious and the stupid have been traditionally the avant garde and the advance guard of the more high-minded and definitely more profitable far...
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