“We want to be where the customers are, and they are on YouTube Read More...
View articleThere's a gaping hole in Google's third party ad serving roster: Atlas, a product of Microsoft-owned aQuantive. Read More...
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View articleConsole makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Read More...
View articleTwo weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal : acquire only a portion of Yahoo. Microsoft, in a stateme...
View articleTwo weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal: acquire only a portion of Yahoo. Read More...
View articleDisplay-related advertising grows slightly faster than search thanks to increased spending on video ads. Performance deals nudge out CPM pricing. Read...
View articleState governments are becoming thorns in the side of the digital ad industry, and Texas is the latest state to wrangle an online ad player Read More...
View articleHealth content authority Marjorie Martin is leaving at About.com for health publisher Waterfront Media. Read More...
View articleHires at Jumpstart and Adconion; Euro RSCG and TBWA Launch for Dos Equis and Nissan. Read More...
View articleTwo rare instances of content owners utilizing P2P for distribution. Read More...
View articleSome excellent people think they're upholding tradition and discipline, but they're unwittingly working against their own army. Read More...
View articleAsk.com's acquisition of Lexico means more ad inventory for Ask and a full-fledged sales force for Lexico. Read More...
View articleWashingtonpost.Newsweek Interactive's VP Product Development Rob Curley is leaving the firm Read More...
View articleYahoo's having a rough go of it today, with the official emergence of a threat to its board led by investor Carl Icahn, and the usurpation (according ...
View articleYouTube has added a demographics tab to its Insight analytics platform for video uploaders Read More...
View articleCBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. Read More...
View articleDeal includes flagship CNET along with sites like GameSpot.com, mp3.com, UrbanBaby, and BNET. Read More...
View articleDespite concern about lackluster revenue for social networking sites, observers and insiders still see great promise. Read More...
View articleThe cable firm is working with NebuAd to enable a controversial tracking and ad targeting program. Read More...
View articleLearn how Jeep put its slogan to good use when it partnered with ABC's "Lost." Have fun out there! Read More...
View articleTo grow mobile marketing, everyone concerned must have a voice in its upbringing, not just the watchdogs. Read More...
View articleIn a report titled "The End of Advertising as We Know It", IBM has predicted significant changes for online advertising, forecasting "greater disrupti...
View articleThere were a couple noteworthy overseas agency acquisitions yesterday Read More...
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